Member Profile

The Power of Marketing

As part of the Getz Group, the company specializes in the marketing and distribution of branded consumer goods and industrial products, as well as interior solutions and contracting services in Hong Kong, Macao and Mainland China. The company has over 8,000 distribution points, including supermarkets, department stores, drugstores, convenience stores, household and hardware shops, electrical shops, fashion and sports shops.

According to Ho, “Cost-efficient supply chain services with dedicated work teams and progressive IT support are critical factors for success in building brands and driving sales and distribution for its customers.”

One of the company’s best-known projects is Sensa Cools, a herbal cooling drink that was launched in 2002 as a new brand in a tiny market. Utilizing a sound business plan and marketing strategies, the company successfully expanded the market for cooling drinks while competing with traditional Chinese herbal teas. Initially released as a powder, Sensa Cools was also released as a bottled drink in 2011, and is now the brand leader in both markets. 

Getz Bros & Co (Hong Kong) Ltd joined the Chamber in 2002. “I am glad that the Chamber provides a lot of opportunities for us to meet with the Government, business leaders and consuls, as well as trade commissioners,” said Ho. “What’s more, the Chamber has been helping Getz Bros & Co (Hong Kong) Ltd as well as the business community as a whole through its strong business-focused activities and its many committees that cover relevant business issues.”

Ho is active in supporting the Consumer Goods Industry, being an Executive Committee member of the Hong Kong Suppliers Association and sitting on the Board of the ECR Hong Kong, an industry advisory board under GS1 Hong Kong.

“We believe that the Chamber will continue to facilitate the business community in Hong Kong by connecting it with the Government,” Ho concluded.


Company: Getz Bros & Co (Hong Kong) Ltd


HKGCC Membership No. 總商會會員編號: HKG0036

Established 創辦年份: 1962

Website 網站:

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