Fifteen university student teams battled it out in the final round of the 2024/25 HKGCC Business Case Competition, and five were crowned winners on 21 February. The winning teams received a one-year HKGCC student membership, internship opportunities and cash prizes.

The sixth edition of the competition attracted around 160 teams comprising nearly 700 students from various tertiary institutions across Hong Kong. Launched in October 2024, the multi-stage programme enabled the students to connect with business executives and refine their projects.

This year’s theme was “Shaping the Future of Businesses with Creativity and Innovation.” The five competition sponsors – Chinachem Group, Jardine Matheson, MTR Corporation Ltd, SOCAM Development Ltd and Swire (in collaboration with HKGCC) – provided specific business cases for the students to address. Topics included tourism, sustainability, community support and the workplace environment.

Each winning team received a cash prize of HK$30,000 and an opportunity for a company internship, while the first and second runners-up were awarded HK$20,000 and HK$10,000, respectively. 

Results of the Competition:

Chinachem Group 

Reimaging Tsuen Wan as a vibrant destination with a rich blend of experiences through stronger collaboration among NINA MALL, Nina Hotel, Nina Park and D-PARK to attract more local and international visitors

• Champion: Sampson Strategies (Hong Kong University of Science and Technology)
• 1st Runner-up : Supercluster (Hong Kong University of Science and Technology + The Chinese University of Hong Kong) 
• 2nd Runner-up: Digital Mavericks (City University of Hong Kong)

Jardine Matheson – Jardine Engineering Corporation 

How to embed ‘sustainability’ into our JEC business and culture through digital solutions to create a sustainable future

• Champion: JNL Consulting (The University of Hong Kong + The Chinese University of Hong Kong)
• 1st Runner-up: Click Advisory (The University of Hong Kong)
• 2nd Runner-up: Team Green Octopus (The Chinese University of Hong Kong)

MTR 

Enable Connectivity: The role of MTR in supporting the new Hongkongers

• Champion: WA Consultancy (The Chinese University of Hong Kong)
• 1st Runner-up: Bridge Builders (Hong Kong University of Science and Technology)
• 2nd Runner-up: Accelerate 24  (The University of Hong Kong)

SOCAM

Innovative Strategies to enhance adoption and sustainability of Hong Kong’s first underground smart parking system

• Champion: JAK Consulting (The University of Hong Kong)
• 1st Runner-up: Visioniars (City University of Hong Kong)
• 2nd Runner-up: MiM Consulting  (The Chinese University of Hong Kong)

HKGCC (Sponsored by SWIRE)  

Creating an agile, green & sustainable workplace

• Champion: Chamber Transformers (The University of Hong Kong)
• 1st Runner-up: HKMU Team N (Hong Kong Metropolitan University )
• 2nd Runner-up: Highspeed Legends4  (The University of Hong Kong)