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In collaboration with the Hong Kong Public Relations Professionals' Association (PRPA), a series of four workshops is being organized to enhance and refresh the knowledge and skills of Public Relations and Corporate Communications practitioners through experience sharing.

* Participants who attended all four workshops will be awarded a "Certificate in Applied Corporate Communication" co-issued by HKGCC & PRPA.

In today’s digital-first world, social media has become the key arena for communication, influence, and brand building. With billions of internet users globally, the rise of new platforms and the proliferation of key opinion leaders (KOLs) are not only redefining how businesses/individuals and individuals interact, but also shaping messages and conversations in the desired direction, changing public opinions and consumer behaviors. Let’s level up the social media game and get expert insights from the speaker on how to harness the full power of social media and KOLs.

⁠Outline:
- Mass communications flows – past vs current
- Latest social media platforms and the biggest trends in 2025
- KOL strategies – how to choose and use the right voice
- Social listening and misinformation

Learning outcomes:
After the workshop, participants will be able to:
- Discover the latest and proven social media strategies to boost engagement
- Understand the important role of KOLs and micro-influencers and how to maximize results from working with them
- Leverage social listening to identify opportunities and risks

Target Audience:
Communications professionals, digital marketers, social media managers, content creators & influencers, small business owners and anyone who is seeking to strengthen their social media skills.

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DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Alex Lo, Co-founder, Jervois One, and Managing Director, Social Strategy

Alex Lo is an experienced public relations and media consultant for 20 years, with extensive experience in digital branding promotion and public affairs. Graduated from the Faculty of Arts at the University of Hong Kong, he was a awards-winning journalist working for many years at major news organisations. He subsequently runs his own social media agency, Social Strategy, and serves both public and commercial clients including Cathay Pacific Airways, MTR and Standard Chartered Bank, highlighting his strong expertise in strategic communications, media management, and brand promotion.

Language

Cantonese

Date and Time

2025/10/10 09:30 to 12:30

Venue

Chamber Theatre, 22/F United Centre

Media

Closed to media

Enquiries

Sam So
Tel: 28231213
Email: sso@chamber.org.hk

Fee

HK$ 900 for Members / HK$ 1,100 for Non-Members (PRPA Members can enjoy the member rate after verification, please pay after receiving the payment link.)

+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card

Notes

- Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.
- Participants agree to indemnify the Chamber and the hosting party all liabilities for property damage, physical injury or death in relation to this event. Participants are advised to take their own insurance against all risks.