Social media has profoundly influenced various aspects of daily life and business activities. However, improper use of social media can lead to significant legal, reputational, and operational risks for organizations.
Through this workshop, participants will gain a comprehensive understanding of the risks associated with social media, learn effective preventive and response measures, enhance management practices in the social media sphere, protect the legal rights and reputation of their businesses, and strengthen core competitiveness.
Outline: I. Course Overview • Overview of the Course Objectives and Goals
II. Understanding the Risks of AI • Fraud and Compliance Issues • Copyright Concerns • Information Accuracy • Equality and Personal Privacy
III. Understanding Social Media Risks in a Business Context • Risks of Exposure and Defamation • Risks of Discrimination and Harassment • Risks Associated with Using Services • Privacy Protection • Trademark Infringement
IV. Best Practices and Case Studies • Developing Clear Guidelines for Employee Conduct on Social Media Platforms • Employee Training Programs to Minimize Risk Exposure from Digital Marketing Campaigns • Formulating a Compliance Manual for Employees
Learning Outcomes: By the end of this course, participants will be able to: • Gain a comprehensive understanding of the legal and compliance risks associated with artificial intelligence and social media in a business context. • Acquire knowledge on preventing fraud, copyright issues, information accuracy, personal privacy, and equality rights. • Identify and manage risks related to exposure, defamation, discrimination, harassment, privacy, and trademark infringement arising from social media use. • Develop and implement effective employee social media conduct guidelines and compliance manuals. • Strengthen the protection of the company’s legal rights and brand reputation, thereby enhancing core competitiveness.
Target Audience: Marketing professionals, business owners and executives, legal experts, HR managers, IT and data privacy officers, entrepreneurs, corporate communication teams, and anyone seeking to learn more about the legal aspects of digital communications. ________________________________________________________________________________ Follow us on LinkedIn: HKGCC Training Academy ________________________________________________________________________________ |