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This workshop is designed to help marketers, brand managers, and business owners simplify their strategic work using AI. Participants will revisit core branding and marketing principles — such as brand positioning, audience segmentation, and campaign planning — and learn how AI can streamline traditionally time-consuming tasks. Through practical examples, attendees will explore how to use AI to strengthen their brand narrative, benchmark competitors, and accelerate content creation and execution — all without needing technical expertise.

Outline:
- Clarifying Brand Strategy and Positioning
Revisit brand fundamentals — purpose, promise, and positioning — and explore how AI can help sharpen messaging and create consistent brand narratives.
- Understanding Your Audience & Market Segmentation
Strengthen customer segmentation and targeting by combining traditional methods with AI insights to uncover hidden patterns and evolving behaviors.
- Competitor Benchmarking and Market Intelligence
Learn how to benchmark brand messaging, tone, and positioning across competitors, and apply AI to surface white space opportunities and marketing gaps.
- AI-Driven Content Creation and Campaign Execution
Explore how AI can support content ideation, campaign messaging, and branding activation while maintaining authenticity and creativity.

Learning Outcomes:
- Apply AI to simplify branding and marketing tasks
- Clarify brand positioning and messaging
- Enhance customer segmentation with AI insights
- Benchmark competitors to identify brand opportunities
- Streamline content creation and campaign planning

Target Audience:
Marketing and brand managers, business owners, and professionals involved in content, campaigns, or brand strategy — no technical background required.

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DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

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Speaker(s)

Daryl Choy, AI & Experience Strategist

Daryl Choy is a seasoned business and marketing professional with over 20 years of experience in experience design. He has authored 'Experience Wave’ and made significant contributions to the field. Daryl is certified in the Kirkpatrick training model and is proficient in delivering impactful and dynamic workshops in leadership, sales, marketing, customer service, and productivity, consistently achieving tangible results. He also has extensive expertise in AI, having tested over 100 applications and co-authored an Amazon Kindle book in collaboration with ChatGPT.

Language

Cantonese

Date and Time

2025/07/17 14:30 to 17:30

Venue

Chamber Theatre, 22/F United Centre

Media

Closed to media

Enquiries

Sam So
Tel: 28231213
Email: sso@chamber.org.hk

Fee

Members @ HK$900 / Non-Members @ HK$1,100
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card

Notes

- Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.
- Participants agree to indemnify the Chamber and the hosting party all liabilities for property damage, physical injury or death in relation to this event. Participants are advised to take their own insurance against all risks.

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