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This workshop will show you the tactics of getting organic traffic to your website. We will discuss the tools for performing a keyword analysis, how and where to choose your best keywords for best results, and the effective ways to get incoming links to help increase your website's visibility. We will also cover "Local SEO" for local search results.

Search engines can provide great leads/prospects for your business, but why aren't you getting as much traffic as you would like? Why are competitors' ranking higher compared to your website? What can you do to increase your website's visibility?

In this session, we will be covering:
• How to research the best keyword terms that will drive qualified leads to your website
• Changes on your website that will increase its visibility
• Ways to improve your website's ranking
• Do's and Don'ts of search engine optimization

Target Audience:
Entrepreneurs, C-level executives, marketing managers or any position in a marketing team, students or anyone who wants to learn about generating leads and growing the business via organic traffic

Session 1: "Selling with EDM marketing" on 22 February
(Event Code: W230222TD, please register in here)

Session 2: "Data & Analytics" on 28 February
(Event Code: W230228TD, please register in here)

Session 3: "Paid Traffic using AI" on 28 March
(Event Code: W230328TD, please register in here)

Session 5: "Digital Strategy for Lead Generation" on 28 June
(Event Code: W230628TD, please register in here)

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

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Speaker(s)

Vishwas Thakkar, Founder & Head of Digital Strategy, Concinnity Limited

With a background in IT, Vishwas has a good understanding of web 3 technologies, with layer 1 chains such as Ethereum, Solana, Harmony and AVAX & layer 2 solutions such as Polygon. He is experienced in consulting on DeFi, GameFi and NFT projects for successful TGEs (token generation events) and for getting traction beyond.

He gives advice to companies from various industries like crypto, fashion, e-commerce, food & beverage to name a few, regarding development and implementation of online marketing strategies to achieve predefined objectives.

He is a post-graduate in Business Management and a bachelor in Engineering majoring in Information Technology. He is also a visiting lecturer at The University of Hong Kong (SPACE) on topics around Blockchain and Digital Marketing. He previously worked as a software professional for investment banks and financial institutions, including ABN AMRO, Merrill Lynch, Thomson Reuters, Morgan Stanley and RBS.

Language

English

Date and Time

2023/06/20 09:30 to 12:30

Venue

Chamber Theatre, 22/F United Centre

Media

Closed to media

Enquiries

Charis Cheung
Tel: 28231239
Email: [email protected]

Fee

Members @ HK$850 / Non-Members @ HK$1,050
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card

Notes

- Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.

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