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Social media is everywhere. It has become an omnipresent part of our daily lives that has extended its reach into almost every aspect of our lifestyle and habits. Social media has changed the way we do business and has allowed the world economy to reinvent itself. Many of the most successful businesses have strived to make use of social media platforms to reach out to their existing and potential clients. As a business owner or marketer, do you know the best tactics to create social media content that makes noise in the competitive business environment? This is the workshop for you to learn how to create attractive social media content and marketing campaign to boost your selling.

Workshop outline:
• Why and Why not Newsjacking for the brand?
• Social media campaign that Facebook DOESN'T like
• The way to find out what your customers "Like"
• Create content with brand value
• The selling but not selling winning formula
• Viral content 1-2-3
• Case Study, Practical Tips and Tools

Who should attend:
• Management who plan and manage business strategy
• Marketers involved in brand management, digital marketing, marketing communications, product/service innovation

This is the first session of the Digital Marketing Power-up Series. This series aim to illustrate the current trends and business tactics for digital marketing. Do not miss out the fascinating content, mark your diary for the upcoming sessions of the series:

Session 2
Power of Livestreaming & Video Marketing: Decode the New Audience Expectations for Brands
Date: 30 August 2022 (Tue)
Time: 2:30pm – 5:30pm

Session 3
Power of Instagram Marketing: Master the Visual-first Social Media Game Plan for Brands
Date: 6 September 2022 (Tue)
Time: 9:30am – 12:30pm

Session 4
Power of Future Marketing: Leverage AI, Automation & Metaverse for Brand's Web 3.0 Marketing
Date: 11 October 2022 (Tue)
Time: 9:30am – 12:30pm

Session 5
Power of Digital Marketing Storytelling: Become Storytelling Hacker for Branded Content
Date: 26 October 2022 (Tue)
Time: 2:30pm – 5:30pm


Coronavirus Containment Measure:
- To prevent the spread of Covid-19, we kindly ask that all event participants wear a mask when attending the event
- To minimise the risk of spreading the coronavirus, if you or a family member has been overseas within 14 days of this event, then we kindly request that you do not attend.
- To prevent the spread of Covid-19, food and beverages will not be provided during the event
- All visitors must scan the "LeaveHomeSafe" QR code at the entrance and undergo body temperature checks.

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Bernie Wong
Founder, Social Stand / Presenter, RTHK

Bernie Wong is a creative digital and social media marketing professional who has worked with such Fortune 500 brands as Marks & Spencer, GAP, Adidas, and Disney. He is the Founder of Social Stand Limited and helps clients tell their story, engage with their audiences, and unleash the power of their brands. He is an in-demand speaker who brings to the table 15 years of professional experience and an aptitude for leading seminars and workshops. He is also a radio programme presenter, newspaper columnist and lecturer in academic institutes. He earned his Master of Science in New Media at the Chinese University of Hong Kong, and is currently pursuing his Doctor of Business Administration in Marketing at Polytechnic University of Hong Kong.

Language Cantonese
Date and Time 2022/08/24 09:30 to 12:30
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Judy Wong
Tel: 28231239
Email: judy@chamber.org.hk
Fee Event Cancelled
Members @ HK$850 / Non-Members @ HK$1,050
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.

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