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This workshop is designed to give you a basic understanding of the power of WeChat:
1. Learn more about the latest features of WeChat
2. Know how WeChat can be used as an e-commerce platform
3. Understand the hidden rules and regulations of running a WeChat group
4. Learn about case studies of WeChat marketing

Programme Outline:
• WeChat's features and the 3 major interaction modes
• Marketing strategies on WeChat
• Introduction of official account's types and application
• Technique of mini programmes
• How WeChat can be used as an e-commerce platform
• Case studies analytics

Who Should attend:
• Management who plan and manage business strategy
• Marketers involved in brand management, digital marketing, marketing communications, product/service innovation


Coronavirus Containment Measure:
- To prevent the spread of Covid-19, we kindly ask that all event participants wear a mask when attending the event
- To minimise the risk of spreading the coronavirus, if you or a family member has been overseas within 14 days of this event, then we kindly request that you do not attend.
- To prevent the spread of Covid-19, food and beverages will not be provided during the event
- Chamber staff will be conducting temperature checks at the premises.

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Daryl Choy, Chief Marketing Officer, Tricor Services Ltd and Author, Experience Wave

Daryl is a professional trainer specializing in Experience Design with 20 years of marketing and management experience. He holds a Master's degree (Hons) in Marketing from The Chinese University of Hong Kong and a Bachelor's degree (Hons) in Economics from The University of Western Ontario, Canada. He is the Mentoring Program Instructor of HKUST and HK PolyU. Daryl is the China partner of Joe Pine - the author of the experience economy and one of the founders of a WeChat-based online university. He started his career with Swire as a management trainee before assuming various roles across a wide range of business sectors, including fast moving consumer goods, business and professional services, IT and telecommunications, and media and advertising. His corporate responsibilities ranged from sales and marketing to management and human resources to learning and development. He has lived and worked in many Mainland cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, and Zhengzhou. He served as POAD’s Head of Outdoor Media Marketing, and helped POAD become the largest outdoor media. He was also the Head of Human Development for the Crystal Group and won the Gold Medal for Best Management Training and Development from the Hong Kong Management Association. He has been a researcher in customer experience for more than 10 years. His research has received recognition from professors of Harvard and Northwestern. Daryl is in the Founding Circle of World Experience Organization (WXO) and also an Executive Committee member of the Digital Marketing Community of HKMA.

 

Language Cantonese
Date and Time 2021/11/09 09:30 to 12:15
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Cathy Chan
Tel: 2823 1282
Email: cathy@chamber.org.hk
Fee Members @ HK$800 / Non-Members @ HK$1,000
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.
- Participants agree to indemnify the Chamber and the hosting party all liabilities for property damage, physical injury or death in relation to this event. Participants are advised to take their own insurance against all risks.

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