 | Daryl Choy, Chief Marketing Officer, Tricor Services Ltd and Author, Experience Wave Daryl is a professional trainer specializing in Experience Design with 20 years of marketing and management experience. He holds a Master's degree (Hons) in Marketing from The Chinese University of Hong Kong and a Bachelor's degree (Hons) in Economics from The University of Western Ontario, Canada. He is the Mentoring Program Instructor of HKUST and HK PolyU. Daryl is the China partner of Joe Pine - the author of the experience economy and one of the founders of a WeChat-based online university. He started his career with Swire as a management trainee before assuming various roles across a wide range of business sectors, including fast moving consumer goods, business and professional services, IT and telecommunications, and media and advertising. His corporate responsibilities ranged from sales and marketing to management and human resources to learning and development. He has lived and worked in many Mainland cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, and Zhengzhou. He served as POAD’s Head of Outdoor Media Marketing, and helped POAD become the largest outdoor media. He was also the Head of Human Development for the Crystal Group and won the Gold Medal for Best Management Training and Development from the Hong Kong Management Association. He has been a researcher in customer experience for more than 10 years. His research has received recognition from professors of Harvard and Northwestern. Daryl is in the Founding Circle of World Experience Organization (WXO) and also an Executive Committee member of the Digital Marketing Community of HKMA. |