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COVID-19 has significantly accelerated the pace of digital transformation, which rapidly increases the use of digital marketing and social media for brand exposure and marketing purposes. Online shopping has become an essential part of the global retail framework. It allows brands to reach out to and engage with shoppers through different online touch points along the purchase journey, from inspiration to purchase and sharing.

Data analysis is an indispensable element for e-commerce businesses to grow well. Leveraging different advertising platforms and data collection, businesses can tailor personalized messages and recommend suitable products/services to visitors at different stages, thereby maximizing business return.

Course outline
• Trends of e-commerce and social commerce
• Ads Automation: Dynamic Shopping Ads on Facebook, Instagram and Google
• The meaning behind the data: How people behave on your site and actions to optimize ads performance
• Segmentation of e-shop Traffic and Remarketing Strategies
• Instagram Shopping and Facebook Collaborative Ads

Who Should Attend?
• Business Owners
• Positions in charge of Digital Marketing/ Marketing/ Communication/ Digital Performance/ Brand management/ Advertising & Promotion / IT Solution
• People interested in working in the advertising industry

Key Takeaways
• Know more about the trends of e-commerce and social commerce
• Understand how e-commerce businesses can benefit from social media marketing and automated ads strategies
• Look for new and appropriate ways to engage customers

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Patrick Wong

Co-founder, Hong Kong Digital Marketing & Communications Training Centre

Director and CEO, Madcradle Online

Principal Trainer, Inspire Success Training and Consultancy Limited

Patrick Wong is experienced in marketing planning, training, and management. Under his leadership, his team has created top-notch and cross-channel campaigns. He also takes up responsibilities as an online marketing consultant. His company has gathered over one hundred professionals from diversified fields, servicing over 3,000 clients from various industries. By discovering unique values for brands and helping them reach new heights, his company is decorated with multiple marketing awards, and has won over the industry’s trust and acknowledgment with positive word-of-mouth and gained loyal business partners over the past 10 years.

Wong has been a guest speaker for renowned local corporations and organizations, including Google, Yahoo, Facebook, etc. to share insights on the trends of digital marketing, as well as his extensive experience in the field. Wong also cares deeply for the long-term development of the marketing industry. Therefore, he co-founded a training centre along with elite parties in the industry, aiming to enhance industry communication and professional training.

Language Cantonese
Date and Time 2021/10/05 14:00 to 18:00
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Janessa Cheng
Tel: 2823 1239
Email: janessa@chamber.org.hk
Fee Members @ HK$950 / Non-Members @ HK$1,150
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.

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