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Live streaming is a powerful marketing tool that can be used to connect with customers and create relationships and sales.

For most brands, live streaming is a new concept. But for savvy business owners and entrepreneurs, it's a proven effective way to engage with the audience and ultimately increase brand awareness and sales.

Programme Outline
• What's a Good Show for Brands
• 5 Steps for Producing a Good Show!
• 10x the value of a Live Video
• Expert Tips for Hiring a Video Agency
• Tools & Equipment for in-house Production

Who Is This Programme For?
• Founders & Entrepreneurs
• Brand Managers & Directors
• Marketing Managers & Directors
• Marketing, Digital/Social Media Marketing, Communication, and Creative Leaders

Live streaming is the future of digital marketing. It's a way to connect with your audience in real-time and share what you're doing as it happens. You can use live streaming for events and product launches, or just to show off your office!

This course will teach you how to produce high-quality live streams that get results. We'll cover everything from deciding on a topic for your show, picking equipment, and hiring video production agencies to DIY. Moreover, we'll give you expert tips so that you know exactly what to consider when sourcing potential service providers. At the end of this course, we'll introduce some tools and resources that will help make producing live streams easier than ever before!

Coronavirus Containment Measure:
- To prevent the spread of Covid-19, we kindly ask that all event participants wear a mask when attending the event
- To minimise the risk of spreading the coronavirus, if you or a family member has been overseas within 14 days of this event, then we kindly request that you do not attend.
- To prevent the spread of Covid-19, food and beverages will not be provided during the event
- Chamber staff will be conducting temperature checks at the premises.

Social Media Marketing Level-up Series

Session 3: "Brand Instagram Marketing" on 14 July
(Event Code: W210714TD, please register in here)

Session 4: "Social Media Marketing Next" on 22 July
(Event Code: W210722TD, please register in here)

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Bernie Wong

Founder, Social Stand / Presenter, RTHK

Bernie Wong is a creative digital and social media marketing professional who has worked with such Fortune 500 brands as Marks & Spencer, GAP, Adidas, and Disney. He is the Founder of Social Stand Limited and helps clients tell their story, engage with their audiences, and unleash the power of their brands. He is an in-demand speaker who brings to the table 15 years of professional experience and an aptitude for leading seminars and workshops. He is also a radio programme presenter, newspaper columnist and lecturer in academic institutes. He earned his Master of Science in New Media at the Chinese University of Hong Kong, and is currently pursuing his Doctor of Business Administration in Marketing at Polytechnic University of Hong Kong.

Language

Cantonese

Date and Time

2021/06/25 14:30 to 17:00

Venue

Chamber Theatre, 22/F United Centre

Media

Closed to media

Enquiries

Janessa Cheng
Tel: 2823 1239
Email: janessa@chamber.org.hk

Fee

Members @ HK$600 / Non-Members @ HK$800
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card

Notes

- Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.