What's On

The "stay-at-home economy" is a new economic model that consumers embrace their purchase channels online without leaving homes.

As the pandemic has led to lockdowns and self-isolations, people are encouraged and sometimes constrained to stay at home and maintain social distance. As such, online shopping activities are skyrocketing.

People are getting most of their entertainment at home these days and new patterns of consumption for the necessities are evolving from traditional "brick-and-mortar" stores to the Internet, which has accelerated the development of the stay-at-home economy. Under the "new normal" with exciting new business opportunities, how could companies promote their brand efficiently by reaching out to their target customers and win more sales?

Webinar Outline:
1. Global development, features and business opportunities brought by the stay-at-home economy
2. Marketing tactics to build your brand awareness
3. Important notes to expand your brand overseas
4. Features of different online platforms
5. Trends and changes of digital marketing and social media under the pandemic
6. Ways to promote your brand via different social media platforms, e.g. Facebook, Instagram, and YouTube
7. Must-have features and benefits for well-developed online payment collection platforms
8. Case study and discussion

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.


Ivan Fok, Chief Operating Officer, Intimex Business Solutions Company Limited

Ivan Fok has over 15 years' experience in e-commerce and business development. He has delivered lectures covering e-commerce and online marketing as an instructor in HKGCC, HKTDC, FHKI, CMA, CPA Australia, HKICPA, ET Business College, YOT, TID and different universities. He has successfully helped over 6,000 Hong Kong corporate clients with their e-commerce business by offering web site development, online marketing and consultancy services.

Language Cantonese
Date and Time 2020/12/07 14:30 to 17:30
Venue This event will take place online via Zoom
Media Closed to media
Enquiries Janessa Cheng
Tel: 28231239
Fee Members @ HK$850 / Non-Members @ HK$1,050
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.