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It is an indisputable fact that online consumption is soaring and even surpassing physical consumption. Online marketing channels and strategies are also evolving with each passing day. To capture the potential of this huge market, we must create our new rules. In this session of professional sharing, combining with real-life examples and discussions, participants will be able to obtain hands-on experience and gain a stake in the massive online consumer market.

Content:

1) The law of imitation: the three imitation laws proposed by the French sociologist Gabriel Tarde, and the principle of the formulation of online marketing strategies.

2) Marketing strategy of "planting, growing and pulling grass"
• What product is suitable for "growing grass"?
• What do you need to prepare before "planting grass"?
• How does a brand builds "high quality grass"?

3) How to choose "Xiaohongshu", Tiktok, WeChat, FB, IG
• "Xiaohongshu" (RED) - a preferred platform for cross-border word of mouth marketing and branding,
• 6 tips to help you promote your brand in China through "Tiktok"
• Knowledge and application of WeChat, including: WeChat Official Account, WeChat advertising in "Friend Circles" and WeChat Pay
• Facebook promotion skills and advertising optimization
• How do SMEs use Instagram to enhance their brand image

4) Content writing, KOL and other resource delivery strategies

5) Case sharing and discussion

Speaker(s) Ivan Fok
Business Development Director
Intimex Business Solutions Company Limited
Language Cantonese
Date and Time 2019/11/06 14:30 to 17:30
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Kelly Leung
Tel: 2823 1239
Email: kelly@chamber.org.hk
Fee Members @ HK$850 / Non-Members @ HK$1,050
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.