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Email is not only one of the oldest online technologies, and one of the most profitable – with good reason. It's one of the easiest mediums to test and optimize to ensure it becomes your highly versatile and effective marketing tool.
However, there is a downside to emails – that it can easily be rejected if people feel your emails are over-used and undervalued. This email marketing session will help you re-think how you're using email as a part of marketing strategy and focus on the most up-to-date tactics and techniques to ensure your emails improve your target audience's experience and produce better results.

In this session, we will be covering:
• Get the email marketing basics right & important KPIs to monitor
• Learn about customer experience and targeting in a mobile-centric world
• Acquire more opt-in emails with effective data gathering in compliance with the Spam Act
• Use data-driven techniques for improving open rates
• Improve results and customer engagement with marketing automation tools

* Participants who attended all five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by HKGCC & Concinnity & Pandasia.

Get Up To Speed With Digital Marketing Series:
1. Digital Strategy on 13 March, 9:30am – 12:00pm (Event Code: W190313KF, please register: here)

2. Online Advertising 101 on 20 March, 9:30am – 12:00pm (Event Code: W190320KF, please register: here)

3. Search Engine Optimization 101 on 27 March, 9:30am – 12:00pm (Event Code: W190327KF, please register: here)

4. EDM Marketing 101 on 3 April, 9:30am – 12:00pm (Event Code: W190403KF2, please register: here)

5. Tracking and Analytics on 10 April, 9:30am – 12:00pm (Event Code: W190410KF, please register: here)

Speaker(s) Vishwas Thakkar, Founder of Concinnity Limited
• Vishwas runs Concinnity Ltd, a boutique digital consultancy that specializing in analytics, marketing automation and Search Engine Optimization. In his existing role he gives advice to clients from various industries like fitness, insurance, publishing, fashion, e-commerce, food & beverage etc regarding development and implementation of online marketing strategies, to achieve predefined objectives.
• He is a post-graduate in Business Management and has bachelors in Engineering with majors in Information Technology. His prior experience as a software professional includes working with various investment banks including ABN AMRO, Merrill Lynch, Thomson Reuters, Morgan Stanley and RBS. This unique blend of exposure from IT, business consulting and the digital world puts him in a unique position to understand the challenges in digital marketing and make tactical, efficient and results driven strategies.
Language English
Date and Time 2019/04/03 09:30 to 12:00
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Kelly Leung
Tel: 2823 1239
Fee Members @ HK$950 / Non-Members @ HK$1,150
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.