In 2018, the advertising money spent online in Hong Kong has already surpassed offline advertising money. More and more companies are shifting their advertising budget online.
Google and Facebook are two of the biggest and most powerful advertising platforms in the world. Advertising money spent in these two platforms will continue to rise in 2019.
It is important for businesses to learn how to tap into the two biggest advertising platforms as we know today and learn how to drive performance online.
In this workshop, we will be covering:
• Why online advertising
• Introducing Google and Facebook as advertising platforms
• Types of ads
• How to get started on both channels
• Further resources to learn more
* Participants who attended all five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by HKGCC & Concinnity & Pandasia.
Get Up To Speed With Digital Marketing Series:
1. Digital Strategy on 13 March, 9:30am – 12:00pm (Event Code: W190313KF, please register: here)
2. Online Advertising 101 on 20 March, 9:30am – 12:00pm (Event Code: W190320KF, please register: here)
3. Search Engine Optimization 101 on 27 March, 9:30am – 12:00pm (Event Code: W190327KF, please register: here)
4. EDM Marketing 101 on 3 April, 9:30am – 12:00pm (Event Code: W190403KF2, please register: here)
5. Tracking and Analytics on 10 April, 9:30am – 12:00pm (Event Code: W190410KF, please register: here)