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E-commerce is one of the most competitive industries on the Internet. No matter what you're selling, there's bound to be other shops selling similar products somewhere in the world. It all comes down to marketing in order to help you stay ahead of your competitors.

In this workshop, you will be equipped with the most important fundamental principles in e-commerce marketing that can help you grow your e-commerce business and take it to the next level.

1. Introduction to E-Commerce
2. Strength and Weakness of E-Commerce
3. The unique challenges in the E-Commerce environment
4. Integration of E-Commerce Infrastructure
5. Analysis and management of different E-Commerce platforms:
 - How to choose from T-mall,, Xiaohongshu, Weimob etc.
 - Introduction to setting up, operation and marketing
 - Use of 3rd party tools for e-commerce marketing

Speaker(s) Mr. P.W. Choy is the Founder of Global Service Design Network Hong Kong Chapter responsible in Experience Design with 20 years of marketing and management experience. Mr. Choy holds a Master degree in Marketing from The Chinese University, Hong Kong and a Bachelor of Arts with Honors degree in Economics from The University of Western Ontario, Canada and Certification of Gamification from The University of Pennsylvania. His core competences are Corporate strategy, Customer experience, Employee development etc.
Language Cantonese
Date and Time 2018/08/22 14:30 to 17:15
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Vera So
Tel: 28231280
Fax: 28219580
Fee Members @ HK$750 / Non-Members @ HK$950
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings will only be confirmed with full payment, on a first-come-first-served basis.
- Substitution is allowed for corporate members only with advanced notice while walk-ins will normally not be accepted.
- Please note that the Chamber reserves the right to decline any booking or cancel the event without explanation. In any such instance, the event fee will be returned in full.
- There will be no refund for attendees cancelling or not showing up for the event unless the cancellation request is made in writing at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- Starting 1 January 2017, all off-line bookings (e.g. fax, e-mail, post) for Chamber events will be charged a $50 handling fee per person. Make the switch to online today by installing our app or registering via our website to save the environment and save money.
- Priorities are given to corporate members. The decision to accept or decline any bookings shall be at the sole discretion of the Chamber.