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Xiaohongshu has ushered in a new era of profitability, rapidly accelerating from short videos to live streaming and e-commerce. More and more brands are discovering new opportunities on the platform. With a daily search volume of 300 million, Xiaohongshu has become a new decision-making gateway for consumers and a guide to everyday life. This course will delve into content marketing, enhancing content value, and strategies for attracting potential consumers and driving sales, helping brands achieve significant growth.

Upon completion of the course, participants will be awarded an official certificate by Xiaohongshu.

Outline:
• The ecological values and commercialization pathways of Xiaohongshu
• Starting from scratch to operate high-value accounts
• Managing traffic on Xiaohongshu
• Understand how Xiaohongshu influences users and achieves content marketing
• Deepen operations in private domains linked to Xiaohongshu

Learning Outcomes:
• Understand the ecological values and commercialization pathways of Xiaohongshu
• Learn how to navigate Xiaohongshu and strategies for entering the market
• Gain insights into Xiaohongshu's traffic, accounts, and tools
• Master strategies for amplifying content value on Xiaohongshu

Target Audience:
This course is suitable for marketers, content creators, and management professionals looking to expand their business on Xiaohongshu. It is particularly suitable for those interested in digital marketing, social media operations, and e-commerce. Whether you represent a startup or an established brand, you will find strategies and methods tailored to your development needs.

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DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

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Speaker(s)

Sky Wu, New Media Expert and WeChat Official Trainer, Tencent Enterprise

With years of training experience, Sky specializes in utilizing mainland social media platforms for brand promotion, helping businesses fully leverage new media to achieve performance results.

Language

Cantonese

Date and Time

2025/06/27 09:30 to 17:30

Venue

Chamber Theatre, 22/F United Centre

Media

Closed to media

Enquiries

Sam So
Tel: 28231213
Email: sso@chamber.org.hk

Fee

Members @ HK$2,000 / Non-Members @ HK$2,500
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card

Notes

- Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.
- Participants agree to indemnify the Chamber and the hosting party all liabilities for property damage, physical injury or death in relation to this event. Participants are advised to take their own insurance against all risks.

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