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Design Thinking is an activity-based, iterative and continuous process. This approach has a strong emphasis on learning-by-doing, empathy and co-creation. Multinational companies such as Apple, Toyota and others innovate continuously because of their culture of Design Thinking. They integrate the needs of people, the possibilities of technology and the requirements for business success.

Theme of This Workshop
"As a manager or business owner, how can you develop innovative business recovery strategies and plans for overcoming challenging times?"

Learning-by-Doing Approaches
The objective is to help participants build creative confidence and get ready to start using Design Thinking on projects immediately after the class. Participants will experience the practical and interactive process to learn how to manage the different phases of the Design Thinking methodology.

Outline:
The course consists of 4 sessions, focusing on the different stages of Design Thinking:
1) Discovering market needs
(Tools: Stakeholder Map and Design Research)
2) Defining the root-case of problems
(Tools: Personas and Customer Journey Map)
3) Developing business opportunities
(Tools: Ideation and Idea Priority Map)
4) Delivering user experience
(Tools: Rapid Prototyping, Service Scenarios, and Concept Pitch)

Learning Objectives:
Upon completion of the workshop, you will be able to:
• Apply Design Thinking for product improvement, service innovation and business transformations
• Identify the critical stakeholders and work with them to co-create, achieving innovation results
• Discover the unmet, hidden and potential needs of your users and transform them into business opportunities
• Design innovative and iconic products (or services) to resolve your business challenges
• Present your innovation solutions in impactful ways to gain support and the resources for delivery

** After completing the 1-day training programme, participants will be awarded a certificate of Design Thinking Fundamentals programme from DesignThinkers Academy. **

Notes:
An international certificate from DesignThinkers Academy will be awarded to the participant who has completed the 1-day training programme; including but not limited to the following requirements throughout the training:
- Participate in the whole day session without being late/ early leave for more than 1 hour
- Participate in all the activities assigned by Trainers




Coronavirus Containment Measure:
- To prevent the spread of Covid-19, we kindly ask that all event participants wear a mask when attending the event
- To minimise the risk of spreading the coronavirus, if you or a family member has been overseas within 14 days of this event, then we kindly request that you do not attend.
- To prevent the spread of Covid-19, food and beverages will not be provided during the event
- All visitors must scan the "LeaveHomeSafe" QR code at the entrance and undergo body temperature checks.

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

David Chung, Co-founder & Managing Partner, DesignThinkers Academy Hong Kong

David Chung specialises in the area of business transformation and Design Thinking. He has more than 20 years of experience in consulting and training across different sectors, including financial services, travel, retail, beauty and cosmetics, hospitality and public services. He has managed over 30 business transformation projects (from large-scale local-based to regional-based projects) in Hong Kong, China, and Asia, and over 350 training classes of Design Thinking and business innovation. Moreover, he has published 3 first-of-its-kind publications about Design Thinking applications for Hong Kong enterprises on renowned international management journals and textbooks.

Language Cantonese
Date and Time 2022/09/02 09:00 to 18:00
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Judy Wong
Tel: 28231239
Email: judy@chamber.org.hk
Fee
  • HK$ 4,200 for Members / HK$ 4,600 for Non-Members (Early-bird discount before 20 August)
  • HK$ 4,800 for Members / HK$ 5,200 for Non-Members (Standard rate on or after 20 August)
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.

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