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As a new way of viral marketing, short videos have become the main stream. The king of short video platform, Douyin, with monthly active users exceeding 500 million, is the main battlefield of new media content marketing. How to successfully build your brand image and effectively promote your products through this platform are the important topics to be covered in this workshop.

Outline:
• The digital marketing trend in China market
• The Red Ocean and Blue Ocean of the 2019 Short Video promotion in Douyin
• Must know-algorithm of Douyin players
• Top 3 video content strategies
• Creative writing of hottest title and description
• Strategy on Douyin Official Account Setting
• Seize the peak traffic and challenge selection tips
• Successful showcases sharing

Coronavirus Containment Measure:
- Please be considerate to others and wear a mask while in the Chamber to minimize the risk of spreading the coronavirus.
- To minimise the risk of spreading the coronavirus, if you or a family member has been overseas within 14 days of this event, then we kindly request that you do not attend.

Speaker(s) Wyman Au Yeung
Assistant Marketing Director, China Marketing Specialist
Madcradle Online Ltd

Wyman has extensive experience in branding and marketing for Mainland China. His expertise includes social media marketing (WeChat and Sina Weibo), Mainland China search engine marketing, Tencent advertising, Mainland KOLs/Influencers promotion, video advertising network, and word-of-mouth promotion. Wyman is devoted to tailor-made marketing plans. His strategies for both local and overseas clients are in tune with trends in Mainland China, with numerous success cases for various corporations and clients. With the rapid development of new media in the Mainland, Wyman strives to discover innovative marketing strategies for all industries, diving into fields such as real estates, finance, travel, pharmaceutical, e-commerce and retail. With Wyman's insights, clients can build their new brand images in the Mainland with ease.
Language Cantonese
Date and Time 2020/06/18 09:30 to 17:00
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Kelly Leung
Tel: 2823 1239
Email: kelly@chamber.org.hk
Fee Members @ HK$1,600 / Non-Members @ HK$2,100
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.