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While economic fears loom across the globe, the 2025 Edelman Trust Barometer reveals trust levels in the four institutions of society (Government, Business, Media and NGOs) have continued to fluctuate in a the post-COVID rebound – with business taking the clear lead. With heightened fears about job security and widespread mistrust of leaders, businesses must face the challenge of rebuilding trust. This trust also represents an opportunity – if businesses can lead their employees by building back their trust, they will have the ability to change society for the better.

We are delighted to invite you to a thought-provoking HKGCC seminar, "The Need for Trust," featuring trust management experts from Edelman - a leading strategic communications firm that helps companies build and maintain stakeholder trust for business success.

With over 25 years of experience studying the dynamics of trust, Edelman will share key findings from their landmark study, the Edelman Trust Barometer, and discuss practical strategies for strengthening trust within your organisation.

Join us for this unique opportunity to hear from an accomplished trust management advisor, gain valuable insights, and engage with your peers.

Outline:
- Introduction of Edelman Trust Barometer and key insights of our Hong Kong, APAC and global reports
- Presentation of key strategic directions for restoring trust
- Trust in Action – Measuring and Actioning Trust for companies

Learning Outcomes:
By the end of this workshop, participants will be able to:
- Understand the changing trust landscape in Hong Kong, APAC and global levels
- Understand key components that shape the level of trust with stakeholders
- Understand the framework for businesses to manage Trust

Who Should Attend:
This workshop is ideal for business owners, corporate management, business professionals, team leaders and supervisors, human resources personnel across all sectors

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

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Speaker(s)

Antoine Calendrier, Vice Chair - Corporate Affairs & Trust Services, Edelman APAC

As part of the Edelman APAC leadership team, Antoine leads the firm’s Corporate Affairs & Trust Services for Asia Pacific, responsible for accelerating the firm's advisory services across the region. Bringing 25 years of international communications credentials with multinational corporations, governmental organizations and global brands including Chevron, Microsoft, Qualcomm and Boeing, Antoine operates across Edelman's servicing teams to drive client value and support the agency's development in key Asian markets.

A seasoned issues management practitioner and multicultural leader with a passion for innovative trust-building approaches, Antoine has led high-stake communications engagements in various sectors – from energy to financial services, technology, automotive and hospitality – as well as advised C-suite executives and political leaders on high-profile issues.

Angela Hui, Head of Corporate, Edelman Hong Kong

As Edelman Hong Kong’s corporate / financial services lead, Angela Hui has strong knowledge and expertise of driving successful communications programs for international, regional and local clients. Her thorough understanding of Hong Kong’s, Asian and international markets is instrumental to drive leading communications campaigns for corporate clients. She serves as a media trainer and provides strategic counsel on issues / crisis management for clients in financial services, public affairs, hospitality, transportation and consumer products.

Language

English

Date and Time

2025/07/03 10:00 to 12:00

Venue

Chamber Theatre, 22/F United Centre

Media

Closed to media

Enquiries

Wabi Law
Tel: 28231293
Email: wlaw@chamber.org.hk

Fee

Members @ HK$420 / Non-Members @ HK$580
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card

Notes

- Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.

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