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In Hong Kong, Google remains the top website, with users spending an average of approximately 10 minutes daily exploring products and services. It continues to be the primary channel for brand discovery.

Google Ads stands as one of the most powerful tools for businesses aiming to generate leads and drive sales. This seminar is designed for professionals and entrepreneurs looking to master the essentials of Google Ads and learn how to leverage its capabilities to grow their businesses. Whether you're just starting out or seeking to refine your existing campaigns, this session will provide actionable insights and best practices tailored to help you maximise your return on investment (ROI).

Over the course of this seminar, participants will explore the fundamentals of Google Ads, including campaign creation, audience targeting, budgeting, and optimisation strategies. By the end, you’ll have a clear understanding of how to craft compelling ad copy, analyse performance metrics, and implement adjustments to ensure your campaigns are cost-effective and impactful. This transformative seminar goes beyond simply providing information, offering real-world examples and interactive discussions. Get ready to empower your digital marketing efforts and unlock new opportunities for your business.

Outline:
1. Introduction to Google Ads and its role in lead generation.
2. Setting up and structuring Google Ads campaigns.
3. Keyword research and ad copywriting techniques.
4. Audience targeting and segmentation strategies.
5. Budgeting and bidding methods to maximise ROI.
6. Tracking and analysing campaign performance metrics.
7. Optimisation tips to improve ad effectiveness.
8. Case studies and success stories in lead generation and sales.

Learning Outcomes:
- Understand the Basics of Google Ads: Gain foundational knowledge about Google Ads and how they contribute to lead generation and sales.
- Master Campaign Setup: Learn how to structure and set up effective campaigns to meet business objectives.
- Conduct Keyword Research: Develop skills for identifying and utilising the right keywords to target specific audiences.
- Create Effective Ad Copy: Explore techniques for writing compelling and impactful ad copy.
- Optimise Audience Targeting: Discover strategies for precise audience segmentation and targeting to enhance campaign success.
- Manage Budgets and Bids: Understand budgeting and bidding strategies to maximise ROI.
- Analyse Performance Metrics: Learn how to track, interpret, and act on campaign performance data.
- Apply Optimisation Techniques: Master methods to improve ad effectiveness and campaign results.
- Review Real-World Case Studies: Analyse success stories to gain practical insights into lead generation and sales.
- Engage in Interactive Discussions: Address specific challenges and opportunities through guided Q&A sessions.

Who Should Attend:
- Business owners interested in starting marketing campaigns on Google
- Business owners looking to improve the results of their current campaigns
- Online marketers seeking performance optimisation tips for their current Google Ads strategies

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

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Speaker(s)

Francesco Bonafine, Co-Founder, Digital Nomads Hong Kong

Francesco Bonafine has 17 years of experience in digital marketing with direct experience in IBM and Google. He spent 7 years working for Google in account management and sales management roles around the world (Ireland-Italy-US-Philippines). During that period, he was part of the Product Management Team for Google AdWords Express. In 2017, Francesco founded the Digital Marketing Agency “Digital Nomads Hong Kong” – Official Google And Meta Partner. In 2024 Digital Nomads Hong Kong received the One-Star SME award from the Chinese University of Hong Kong as recognition of achievement in corporate innovation. He is a public speaker for the HKTDC, the HKGCC, the Italian Chamber of Commerce of HK and Macau and several large Hong Kong co-working spaces.

Language

English

Date and Time

2025/06/19 10:00 to 12:00

Venue

Chamber Theatre, 22/F United Centre

Media

Closed to media

Enquiries

Wabi Law
Tel: 28231293
Email: wlaw@chamber.org.hk

Fee

Members @ HK$420 / Non-Members @ HK$580
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card

Notes

- Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.

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