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In today's data-driven world, marketers face the delicate balance of reaching their target audience effectively while respecting consumer privacy. This seminar will equip you with the knowledge and tools to optimize your digital marketing campaigns using Google's AI-powered solutions while adhering to evolving privacy regulations. Discover how to build a strong first-party data foundation, harness the power of Google’s AI for personalized targeting, and stay ahead of the curve in the rapidly changing digital marketing landscape.

Outline:
• Introduction to the evolving digital marketing landscape
• Benefits & strategies for building a strong first-party data foundation
• Harnessing the power of Google’s AI for personalized targeting
• Optimizing campaigns with Google’s AI-powered bidding & measurement tools
• Q & A

Learning Outcomes:
By the end of the seminar, you will be able to:
• Understand the challenges & opportunities presented by evolving privacy regulations in the digital marketing landscape
• Strategize campaigns with privacy-preserving ad solutions
• Implement Google's AI-powered marketing tools to optimize your campaigns to achieve your KPI

Who Should Attend:
This seminar is ideal for digital marketing professionals seek to:
• Stay ahead in the rapidly evolving digital marketing landscape, particularly considering increasing privacy concerns and compliance requirements.
• Optimize their advertising campaigns to achieve maximum return on investment (ROI)
• Gain insights into Google’s AI-powered solutions that enable ethical and results-driven marketing campaigns

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Lisa Ho, Senior Customer Success Manager, FiveStones Ltd

Lisa is bringing over 8 years of in-depth expertise in digital marketing consulting specializing in the Google Marketing Platform (GMP). She is passionate about empowering agencies and brands to unlock the full potential of data-driven marketing. With a proven track record of delivering high-impact digital marketing maturity strategies, she provides strategic guidance that maximizes investment value and drives measurable results, particularly for clients in the banking and finance sectors.

Language

Cantonese

Date and Time

2024/12/04 09:30 to 11:30

Venue

Chamber Theatre, 22/F United Centre

Media

Closed to media

Enquiries

Charis Cheung
Tel: 28231239
Email: [email protected]

Fee

Members @ HK$420 / Non-Members @ HK$580
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card

Notes

- Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.