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Douyin, is a leading social media and e-commerce platform in China. It has transformed the digital landscape with its innovative blend of content creation, social interaction, and online shopping. With a massive user base, Douyin presents a unique opportunity for businesses to engage with consumers in a dynamic and interactive manner.

This seminar will offer a detailed overview of the Douyin platform, focusing on its current status and advantages. The speaker will present Douyin's lifestyle service business, address platform policies relevant to the Hong Kong and Macau regions, and share effective operational methods and case studies. Join us to gain valuable insights and strategies to enhance your business's appeal to mainland Chinese customers and capitalize on their spending power.

Course Outline:
1. Current Status and Benefits of the Douyin Platform
2. Overview of Douyin's Lifestyle Services Business
3. Platform Policies in the Hong Kong and Macau Regions
4. Operational Methods and Case Studies Sharing

Learning Outcomes:
- Gain a comprehensive understanding of the current state of the Douyin platform, including its key features and user demographics
- Understand the unique advantages and opportunities that Douyin offers businesses, especially in attracting mainland Chinese customers to Hong Kong
- Acquire knowledge about Douyin's lifestyle service business, including its operational models and growth potential
- Understand the specific platform policies for the Hong Kong and Macau regions and their impact on Douyin's business operations
- Review and analyze successful case studies to gain practical insights from real-world examples

Who Should Attend:
This course is suitable for business owners across various industries such as hospitality, entertainment, retail, and dining, and marketing professionals who are responsible for or interested in managing corporate online platforms.

This workshop will be conducted in Cantonese. Please refer to the Chinese version for details.

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Johnson Zhong, General Manager, GIMC Marketing Group

Language

Cantonese

Date and Time

2024/07/10 16:00 to 17:30

Venue

Chamber Theatre, 22/F United Centre

Media

Closed to media

Enquiries

Wabi Law
Tel: 28231293
Email: wlaw@chamber.org.hk

Fee

Members @ HK$120 / Non-Members @ HK$240
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card

Notes

- Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.