What's On

Xiaohongshu, also known as Little Red Book, is a popular platform in China that combines social media and e-commerce. It allows users to discover and share lifestyle content, as well as buy recommended products directly through the app. This seminar aims to give participants a deep understanding of this influential platform and the distinct benefits it offers.

In this seminar, participants will learn three core strategies that are essential for achieving success on Xiaohongshu, all aimed at enhancing business performance. In addition, the speaker will share proven effective techniques to boost an e-store's performance. The seminar will also explore how to effectively utilize official service providers to support and enhance an e-commerce business. Join us to gain valuable insights and practical strategies to elevate your e-commerce business on Xiaohongshu and stand out in the competition.

Course Outline:
1. Status and benefits of Xiaohongshu
2. Three core aspects of the Xiaohongshu experience
3. Methods to increase Xiaohongshu sales performance
4. How official service providers can assist you

Learning Outcomes:
- Gain an in-depth understanding of the current status and advantages of the Xiaohongshu platform
- Learn three key strategies for achieving success on Xiaohongshu
- Discover effective methods to improve the performance of your Xiaohongshu store
- Develop the essential skills and knowledge needed to help your business stand out in the highly competitive Xiaohongshu market.

Who Should Attend:
- This course is suitable for entrepreneurs and e-commerce owners, and marketing professionals responsible for or interested in managing corporate Xiaohongshu operations.

Seminar 2: " Winning Over Mainland Chinese Tourists with Douyin" on 10 July 2024
(Event Code: S240710TD, please register here)

This workshop will be conducted in Cantonese. Please refer to the Chinese version for details.

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.


Johnson Zhong, General Manager, GIMC Marketing Group

Language Cantonese
Date and Time 2024/06/27 16:00 to 17:30
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Wabi Law
Tel: 28231293
Email: [email protected]
Fee Members @ HK$120 / Non-Members @ HK$240
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.

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