What's On

E-commerce is growing rapidly in Asia, a trend that has been fuelled by the widespread adoption of mobile devices and the convenience of online shopping, and boosted further by the pandemic. It is estimated that e-commerce sales in the Asian market will reach US$2 trillion in 2025.

At the same time, Hong Kong's comprehensive logistics solutions and sophisticated infrastructure give local e-commerce companies certain unique advantages.

What are the current e-commerce trends that businesses should be aware of? How can SMEs access the markets in Mainland China and Southeast Asia? How can SMEs learn from the success of bigger companies in developing e-commerce strategies?

Join us on 6 October, when experts from Fung Omni Services and Lazada will share their insights on the e-commerce trends in the Asian market. Representative from a SME company will also join the panel and share his story of developing a successful e-commerce business.

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.


Michelle Leung, Senior Vice President, Head of Fung Omni Services

Fung Omni Services (FOM) is an omni-channel e-commerce service provider and a subsidiary of Li & Fung Logistics. FOM helps multinational brands launch and grow their e-commerce business in Greater China, Southeast Asia, Japan and Korea, using multi-channel e-commerce strategies, merchandising push and online marketing initiatives like livestreaming.

FOM also supports HK brands to leverage BUD fund to launch e-commerce business in HK including Tmall HK, HKTVMall and .com websites.

Corrie Ren, Vice President - Business Development, Global Supply BD&KA, LazGlobal

Founded in 2012, Lazada Group is Southeast Asia’s leading e-commerce platform. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – the Grouop connects this vast and diverse region through its technology, logistics and payments capabilities. Today, it has the largest selection of brands and sellers, and by 2030, it aims to serve 300 million customers. In 2016, Lazada became the regional flagship of the Alibaba Group, and is backed by Alibaba’s best-in-class technology infrastructure.

Language English
Date and Time 2021/10/06 11:00 to 12:15
Venue Hybrid (Online+On-site)
Media Closed to media
Enquiries Wendy Chan
Tel: 2823 1207
  • HK$ 100 for Members / HK$ 200 for Non-Members (Online via Zoom)
  • HK$ 120 for Members / HK$ 240 for Non-Members (On-site participation)
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.
- Details such as the webinar link will be sent to attendee by ZOOM email 3 days before the event.
- The registration fee is non-refundable for this event.
- Switching from on-site to online participation is accepted, but no refund of any difference in registration fee will be made.

Over the years, we have helped businesses overcome adversity and thrive locally, in Mainland China and internationally.

If you want to take advantage of our network,insights and services, contact us today.