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China has risen as a global leader in the digital economy over the past decade, and its bustling e-commerce and digital market - the product of a rapidly rising growing middle-class segment with increasing disposable income, and strong support from local governments - present a wealth of opportunities for international companies looking to tap in the country's domestic market.

According to figures from a 2020 China consumer report by McKinsey, e-commerce accounted for 24 percent of total retail sales in the country in 2019, and trends such as social commerce – where social media drives sales – is expected to reach RMB 2.9 trillion this year.

Establishing a presence within the Chinese market can also come with its obstacles, as companies will need to navigate existing internet restrictions as well as other digital constraints.

Join us on 11 May, when Franck Chevallier, APAC Head of Presales and Solution, Linkbynet and Olivier Durand, E-commerce Senior Consultant at Clever Age, will detail the opportunities and challenges of going digital in China. They will also share case-studies and tips on how to stand out in the crowded but lucrative online market in China.

This webinar will cover the key:

- Components of China's digital infrastructure and e-commerce model
- Challenges to operating a cross-border site and setting up an e-commerce website in China (i.e. Great Firewall, Cyberlaw, ICP License)
- Strategies to improve sales (such as increasing conversion rates and enhancing customer experience)

Please refer to the following details on the virtual seminar:
- Upon successful registration of the event, a unique webinar link will be sent to your registered email 2 days before the event. Please refer to the troubleshooting guide here should you experience any issues in locating the webinar link.
- Instructions on downloading Zoom and joining a webinar can be found here. We suggest that you familiarize yourself with the software in advance of the webinar.
- Please log in 15 minutes (at 10:45 am) before the event begins, through the link that will be sent to your registered email. This will allow time to address any technical issues that may arise.

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Franck Chevallier

APAC Head of Presales and Solution, Linkbynet

Franck joined Linkbynet in 2014 and has gained extensive experience in Infrastructure and Managed Services solutioning. He has been in the APAC region since 2016 as a senior Bid managed and has been leading the presales activity in the Region since 2019. Within Linkbynet, he is an Hybrid Cloud expert. His experience on complex solutions, and technical and services designs are strong assets to help our customers to meet their growth objectives leveraging Cloud features.

Olivier Durand

E-commerce Senior Consultant, Clever Age

Olivier joined Clever Age in 2006 and has gained extensive experience in digital project management. He has been in the APAC region since 2016 as a Delivery manager for various e-commerce programs including WeChat Mini Program, PIM, CRM & Marketing Automation

Within Clever Age, he is an Agile/Scrum expert. His experience on the field and technical background are strong assets to manage the delivery of omni-channel projects (Ecommerce, Integration, Performance etc..)

Language English
Date and Time 2021/05/11 11:00 to 12:00
Venue Online via Zoom
Media Closed to media
Enquiries Stephanie Kwan
Tel: 28231246
Email: stephanie@chamber.org.hk
Fee Members @ HK$100 / Non-Members @ HK$200
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- The registration fee is non-refundable for this event.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.