China has risen as a global leader in the digital economy over the past decade, and its bustling e-commerce and digital market - the product of a rapidly rising growing middle-class segment with increasing disposable income, and strong support from local governments - present a wealth of opportunities for international companies looking to tap in the country's domestic market.
According to figures from a 2020 China consumer report by McKinsey, e-commerce accounted for 24 percent of total retail sales in the country in 2019, and trends such as social commerce – where social media drives sales – is expected to reach RMB 2.9 trillion this year.
Establishing a presence within the Chinese market can also come with its obstacles, as companies will need to navigate existing internet restrictions as well as other digital constraints.
Join us on 11 May, when Franck Chevallier, APAC Head of Presales and Solution, Linkbynet and Olivier Durand, E-commerce Senior Consultant at Clever Age, will detail the opportunities and challenges of going digital in China. They will also share case-studies and tips on how to stand out in the crowded but lucrative online market in China.
This webinar will cover the key:
- Components of China's digital infrastructure and e-commerce model
- Challenges to operating a cross-border site and setting up an e-commerce website in China (i.e. Great Firewall, Cyberlaw, ICP License)
- Strategies to improve sales (such as increasing conversion rates and enhancing customer experience)
Please refer to the following details on the virtual seminar:
- Upon successful registration of the event, a unique webinar link will be sent to your registered email 2 days before the event. Please refer to the troubleshooting guide here should you experience any issues in locating the webinar link.
- Instructions on downloading Zoom and joining a webinar can be found here. We suggest that you familiarize yourself with the software in advance of the webinar.
- Please log in 15 minutes (at 10:45 am) before the event begins, through the link that will be sent to your registered email. This will allow time to address any technical issues that may arise.