Are the leaders of your business aligned on a COVID-19 response? Is the response moving your people to take new actions?
In the very beginning of 2020, the global economy was humming along and we were all making growth plans. Just a matter of weeks later, the world started to shut down. Every organization now has a new story to tell for 2020. So, how will effective communicators share it in a way that connects and guides progress? They will create a COVID-19 Response Story that can evolve. Story is an ideal channel in a crisis which helps you harness emotion and inspire your people, moving your company forward. Especially when dealing with emotionally-charged topics like the COVID-19, the application of three core components — facts, context, and emotion — combined will be much more engaging, impactful, and influential.
In this webinar, Perry Lam, in partnership with Anecdote, will tell you what such a COVID-19 Response Story may achieve:
• Get everyone on the same page around the new direction and ongoing changes;
• Inspire people to take meaningful actions and adapt in line with the evolving narrative; and
• Set a clear communications framework for showing progress over time