Trust in business is a hugely important issue. Trusted companies are more likely to win customers, forge new partnerships and attract investors. They are also more appealing to employees – an increasingly key factor amid Hong Kong's current manpower crunch.
Hong Kong entered the top 10 most trusted markets globally in the 2019 Edelman Trust Barometer. In terms of trust in business, Hong Kong firms also saw a large rise, to 45%, according to the survey. However, that still means a majority of people view businesses with some "distrust."
What are the benefits to businesses of being seen as a trusted employer? How are Hong Kong employees' expectations of employers changing? What can organizations do to build trust with stakeholders?
Adrian Warr, Managing Director, and Leo Wood, Deputy Head of Reputation, Edelman Hong Kong, will share key findings from the study, and discuss the major trends and implications for businesses.
Edelman's Trust Barometer is an annual global survey which measures attitudes about the state of trust in business, government, NGOs and the media. Now in its 19th year, the Trust Barometer surveys over 33,000 respondents from 27 different markets globally.