Hong Kong entered the top 10 most trusted markets globally in the 2019 Edelman Trust Barometer. The HKSAR made the largest leap among the 27 markets surveyed. In terms of trust in business, local firms also experienced a large rise to 45% in the past year, according to the survey. However, that means more than half of people view businesses with some "distrust."
Despite this, 74% of the respondents said they trust their employers – a far higher proportion than for trust in the media, NGOs or business in general. Respondents also expect businesses and senior executives to take the lead in delivering positive change in societal areas including pay and equality.
How are Hong Kong employees' expectations of employers changing? What are the benefits to businesses of being seen as a trusted employer? What can organizations do to build trust with stakeholders?
Adrian Warr, Managing Director, and Leo Wood, Deputy Head of Reputation, Edelman Hong Kong, will share key findings from the study, discuss the major trends and implications for businesses as they seek to build trust with their stakeholders.
Edelman's Trust Barometer is an annual global survey which measures attitudes about the state of trust in business, government, NGOs and the media. Now in its 19th year, the Trust Barometer surveys over 33,000 respondents from 27 different markets globally.