A recent KPMG report has revealed that Chinese consumers are far ahead of the global average when it comes to interest in new technology. The global survey, titled "Me, my life, my wallet", featured insights from more than 25,000 consumers in the UK, US, UAE, France, Brazil, Canada, China and India, with the aim of assessing consumption behaviours
More than half (53%) of the Chinese respondents say that they are very interested in new technology and will be among the first to buy a new device when it comes out, way ahead of the 29% global average. Eight in 10 Chinese consumers also say that it is important for brands they regularly purchase to have a dynamic social media presence.
The Chamber is delighted to have Anson Bailey, KPMG China's Head of Consumer and Retail, ASPAC and Head of Technology, Hong Kong, to share the survey findings and his insights into consumer trends in Mainland China at a roundtable luncheon on 30 January.
The luncheon will cover:
• Differences between Chinese and U.S. consumers
• Digital transformation
• The customer journey
• O2O strategies
• Data monetization vs data compliance