Remember the saying, there is no place like home? Drifting from the traditional travelling routines, travellers are now looking for varied and unique accommodation choices, as well as experiences characterised with personalised touches and the chance to be immersed in the local cultures. Essentially, Airbnb is the platform which provides "homes" and "experiences" for travellers who are yearning for authentic adventures.
As an online platform, Airbnb has never met every hosts and guests from 81,000 cities and 191 countries all around the world. Then, one might question how Airbnb knows what the hosts can offer and what the guests want? How does Airbnb maintain its "hit rate" of successful matches? The answer is clear as bell: Data.
For example, by making use of its database, Airbnb could provide in the guests' search results the hosts who would be more likely to accept their accommodation requests. Data helps to satisfy consumers' needs faster, better and preciser. While the travel industry is undergoing transformation, the new platform has at the same time attracted debate in some communities with some calling for regulating short-let accommodation. In Japan, a piece of law on short-lets will come into effect in June 2018.
Join us at a roundtable luncheon on 20 March when Marvin Ma, Public Affairs Manager, Hong Kong and Taiwan, Airbnb, will share his company's experience in reinventing the travel and hospitality industry through technology, and the challenges that it faces in a changing landscape.
The talk will also touch on the following:
1. Data education: Airbnb Data University, its data-driven decision making culture
2. Data and the platform: Characteristics and Analysis of different markets
3. Current development of Airbnb in Hong Kong and future
4. The impact of Airbnb to tourism industry in HK and worldwide
Marvin oversees Airbnb's policy communication strategy in Hong Kong and Taiwan.
Prior to Airbnb, he worked as Taiwan Country Manager for BSA | The Software Alliance, a global trade group comprising leading software companies such as Microsoft, Symantec, and IBM, among others. His duties included government relations, policy communications, intellectual property rights enforcement in the Taiwan market and support for regional projects. He was previously with International Data Corporation, Digitimes and ZDNet in Taiwan.
Marvin holds a Masters Degree from the Sloan School of Management, MIT and an MBA from the Sungkyunkwan University in Seoul, South Korea. He received his BA degree at the Department of Mass Communication, Tamkang University in Taiwan.