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China is undoubtedly a very attractive target market. However, many Hong Kong and overseas enterprises have encountered challenges in understanding the uniqueness of the Mainland China market and consumer behavior as well as developing the appropriate marketing strategy when they promote their brands and products in the country. Marketers who are looking to grasp the huge opportunity in this ever-changing market should consider leveraging big data analytics and visualizing analysis reports to discover market trends and key customer characteristics for enhancing competitiveness.

The Chamber has invited David Ip, General Manager of QS Search Limited (Qihoo 360 International Advertising Unit), to provide some insights on recent consumption trends in the China market, potential opportunities and digital marketing strategy development. Ip's presentation will cover:

- The Power of Big Data in China 2017
- Insights on potential opportunities in China
- Clothing, food, housing, transportation, online shopping and travel
- How enterprises can leverage insights from big data analytics and enhance competitiveness in China market

Ip has over 19 years of experience in the IT, telecommunications and internet industries. Prior to joining Qihoo 360, he was Vice President of Avira North Asia and was mainly responsible for overseeing the company's business operations and driving its business development in the region. Before that, he headed the Marketing Team for EMC Hong Kong, and also held various regional executive positions in Check Point Software Technology and Stonesoft Corporation. Ip has strong experience in business development and has also served in various regional key business development positions with PCCW Limited. Ip holds a Bachelor of Computer Science degree from University College London.

All attendees are eligible to join the lucky draw session and have a chance to win a 360 Smart Camera! (2 Winners)

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)	David Ip General Manager, QS Search Limited (Qihoo 360 International Advertising Unit)
Language	English
Date and Time	2017/03/27 12:30 to 14:00
Venue	Chamber Theatre, 22/F United Centre
Media	Open to media
Enquiries	Joyce Lee Tel: 28231257 Email: joyce@chamber.org.hk
Fee	Members @ HK$180 / Non-Members @ HK$380 +$50 for booking offline This event accepts Chamber Coupon (terms and conditions) Members enjoy 30% discount with BOC HKGCC VISA Card
Notes	- Bookings will only be confirmed with full payment, on a first-come-first-served basis. - Substitution is allowed for corporate members only with advanced notice while walk-ins will normally not be accepted. - Please note that the Chamber reserves the right to decline any booking or cancel the event without explanation. In any such instance, the event fee will be returned in full. - There will be no refund for attendees cancelling or not showing up for the event unless the cancellation request is made in writing at least 3 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher. - Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons. - Starting 1 January 2017, all off-line bookings (e.g. fax, e-mail, post) for Chamber events will be charged a $50 handling fee per person. Make the switch to online today by installing our app or registering via our website to save the environment and save money. - Priorities are given to corporate members. The decision to accept or decline any bookings shall be at the sole discretion of the Chamber.