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Fuelled by rising consumer demand, the surge in cross-border e-commerce (CBEC) in the Mainland and the Greater Bay Area (GBA) is attracting plenty of investment that could potentially generate large revenues for businesses.

To stay competitive in the market, many enterprises are turning to innovative e-commerce applications and modern workplace solutions – from automation to cloud resources and omnichannel integration – to boost growth and profitability.

In this seminar, experts will discuss how companies can harness automation and adopt innovative solutions for CBEC to generate higher returns. They will also explain how to leverage the opportunities in the GBA as well as any challenges while embracing digital marketing and e-commerce practices.

Topics

Topic 1：Harness Automation to Enhance Cross-border Engagement and Gain Higher Returns
Speaker：Eric Mok, Vice President of Unified Communications & Business Broadband Services, Commercial Group, HKT Limited

Topic 2：Digital Marketing in Cross-border e-commerce business in 2024
a. Mainstream of e-commerce business – interest-driven e-commerce
b. The emergence of the new retail model, Omnichannel Integration (OMO)
c. The new era with digital humans in e-commerce
Speaker：Luke Chu, Chairman of Hong Kong Internet & Ecommerce Association

Topic 3：GBA Development: Navigating the Opportunities and Challenges
a. Accessing Cloud Resources and Network Security
b. Key Considerations for Enterprises Entering the GBA
c. Selecting the Right Service Providers for Success in Mainland China
Speaker：Matthew Tam, Senior Solution Manager of Bid & Consulting, Commercial Group, HKT Limited

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

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Speaker(s)

Eric Mok 
Vice President, Unified Communications & Business Broadband Services, Commercial Group, HKT Limited

Eric is the Vice President of Unified Communications & Business Broadband Services at HKT with over 20 years of extensive telco experience, overseeing various aspects ranging from product development to market roll-out. Recently, he has been leading the market transformation of UCaaS and modern workplace through A.I. automation, integrating the latest technologies to help customers leapfrog operational efficiency without investing huge in-house IT resources. 

Luke Chu
Chairman of HKIECA (Hong Kong Internet & E-commerce Association)
 

Luke Chu has over twenty years of experience in the Internet industry, managing technology research and development, digital solution, and interactive marketing in the Greater China region. His former roles include the system development in PCCW Media, the Research and Development Division at Acer Computer, and the Financial Analysis at DBS Bank. As an expert in search engine, digital map, and e-commerce, he is currently overseeing digital marketing, project management, and product development. He has also executed projects for multiple government departments and large enterprises, leading teams to receive numerous accolades and industry recognition. Additionally, he has been invited to speak and participate in industry exchanges in various locations such as Singapore, Malaysia, Thailand, Vietnam, Beijing, Shanghai, and Taiwan, and has trained over a thousand students across different regions in Asia.

Matthew Tam
Senior Solution Manager, Bid & Consulting, Commercial Group, HKT Limited

Matthew is an experienced Solutions Consultant with a demonstrated history of working in the telecommunications industry for over 10 years. He is certified with the prestigious CCIE (Cisco Certified Internetwork Expert) in Enterprise Infrastructure, showcasing his deep technical expertise. He holds a Master of Science (M.Sc.) degree in Telecommunications, further strengthening his knowledge and understanding of the industry. Throughout his career, he has leveraged his technical acumen and industry experience to provide innovative solutions to clients, helping them navigate the evolving telecommunications landscape.
Known for his problem-solving skills and customer-centric approach, Matthew is adept at translating complex technical concepts into practical business solutions. His dedication to staying up-to-date with the latest industry trends and technologies enables him to deliver cutting-edge recommendations to his clients.
Language Cantonese
Date and Time 2024/05/31 16:00 to 17:30
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Kary Chung
Tel: 2823 1237
Email: [email protected]
Fee Free of Charge
Members Only
Notes - Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.

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