Enhancing Customer Experience with Digital Mobile Solutions
The trend towards increasing digitalization is driving businesses to embrace new technologies and change the way they interact with customers. At a roundtable luncheon on 25 June, David Fung, General Manager – Digital Solutions and eCommerce at ESDlife, discussed ways that mobile platforms can be used to engage with consumers and help companies grow their customer base. He highlighted that “consumerization” – more consumer-focused products and services -- and personalized marketing are key to improving the customer experience.
2019/06/25