Creating A Unique Scent
When it comes to memory, our sense of smell is stronger than all our other senses. This means that scent marketing is a smart way to help customers remember and choose your company’s products. Richard Klitsie, Co-founder and Vice President of et-Projekt Hong Kong, shared how scent can help businesses to shape their product and brand image during an interactive Chamber workshop on 8 November. Klitsie explained that every individual has different preferences when it comes to smells, so the smart choice is to use scent at a subliminal level, to create happy feelings in customers. He also stressed the importance of the linkage between the scent chosen and the marketing message that the business wants to get across.
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