Get Ready for the Consumption Vouchers Series: The Formula for E-commerce Success
The Government’s e-voucher scheme to boost consumer spending is expected to be launched this summer. At a webinar on 28 May, a panel of speakers looked at ways that members can make the most of this opportunity to attract customers and also to open up new sales channels.
Dora Kit, Manager, Digital Services, and Chloe Lam, Manager, Business Development, from GS1 Hong Kong introduced the latest trends in e-commerce and some useful anti-counterfeiting tools.
Digital marketing also plays an important role in e-commence. At the same webinar, Koey Lee, Senior Business Development Manager, Posify; Barry Yeung, Digital Media Manager, Mediaon Ltd; and Keith Ma, Account Director, Monster App (Mshop App) shared some online marketing tips as well as digitalization strategies to help members attract more sales.
The webinar was co-organized by the Chambers SME Committee and Retail & Tourism Committee, and GS1 Hong Kong.
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