Enhancing Customer Experience with Digital Mobile Solutions
The trend towards increasing digitalization is driving businesses to embrace new technologies and change the way they interact with customers. At a roundtable luncheon on 25 June, David Fung, General Manager – Digital Solutions and eCommerce at ESDlife, discussed ways that mobile platforms can be used to engage with consumers and help companies grow their customer base. He highlighted that “consumerization” – more consumer-focused products and services -- and personalized marketing are key to improving the customer experience.
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