Past Events

There are several different types of social media that are popular in Mainland China and each of them has its own characteristics. Wyman Au Yeung, China Market Specialist at Madcradle Online Limited, discussed the Mainland’s latest popular culture and internet trends at a Chamber luncheon on 16 April. He suggested Hong Kong enterprises could use social media such as TikTok, WeChat and Tencent to explore potential markets on the Mainland. Au Yeung also shared some practical tips in choosing social media content and internet celebrities to promote your brand.