The Government’s e-voucher scheme to boost consumer spending is expected to be launched this summer. At a webinar on 28 May, a panel of speakers looked at ways that members can make the most of this opportunity to attract customers and also to open up new sales channels.
Dora Kit, Manager, Digital Services, and Chloe Lam, Manager, Business Development, from GS1 Hong Kong introduced the latest trends in e-commerce and some useful anti-counterfeiting tools.
Digital marketing also plays an important role in e-commence. At the same webinar, Koey Lee, Senior Business Development Manager, Posify; Barry Yeung, Digital Media Manager, Mediaon Ltd; and Keith Ma, Account Director, Monster App (Mshop App) shared some online marketing tips as well as digitalization strategies to help members attract more sales.
The webinar was co-organized by the Chambers SME Committee and Retail & Tourism Committee, and GS1 Hong Kong.
Eligible citizens will receive HK$5,000 in electronic consumption vouchers this summer. Representatives from four selected operators -- Alipay HK, Octopus, Tap&Go, and WeChat Pay HK -- gave a presentation at a webinar on 25 May where they explained their services, including their special offers for SMEs. The speakers also demonstrated how businesses can set up an electronic payment system to attract consumers who want to spend their e-vouchers.
Representatives (from left to right) Ringo Lee, Business Development Director, AlipayHK; Nicholas Chan, Senior Manager, Partnership and Business Development, Financial Services, HKT; Andy Yip, Senior Marketing Manager, Commercial Group, HKT; Adrian Tam, General Manager, Sales and Marketing, Octopus Holdings Ltd; Serin Ko, Associate Director of Strategic Partnership, WeChat Pay HK.
The Nasdaq Index has outperformed traditional stocks in the past few years, showing the increasingly important role of technology for businesses as they undergo digital transformation. At a webinar on April 21, Jack Lau, Chairman of Swanland.AI Ltd, shared his insights on the corporate deployment of digital transformation. He said that he expects cloud services will play a critical role in companies’ digital transformation, and this could also help to ensure their network security. When a company is undergoing digital transformation, Lau recommended they hire a Chief Digital Officer, who understands the technology side of the business.
Social media applications are increasingly popular among consumers, and therefore can be very influential for brands. Such apps now play a crucial role in digital marketing. At a SME Committee Meeting on 26 March, Daryl Choy, Chief Marketing Officer, Tricor Services Ltd, shared the latest trends in social media marketing and how SMEs can make use of the appropriate apps.
The Hong Kong Government has a range of funding programmes in place to help SMEs and start-ups develop their businesses -- locally, in Mainland China and even globally. Karmen Leung, Manager at SME ReachOut, spoke at a webinar on 3 March where she provided an overview of the current funding schemes available. She also answered questions from members regarding the programmes including BUD, EMF and TVP – respectively the branding and upgrading, export marketing, and technology voucher schemes.
Members can also find further information about the available government funding schemes here
LawTech is expected to be a key development for Hong Kong's legal sector. The Covid-19 pandemic has prompted the emergence of online dispute resolution (ODR) platforms.
At a webinar on 25 February, David Dodwell, Executive Director of the Hong Kong-APEC Trade Policy Group, along with Daniel Lam and Lawrence Tam, respectively CEO and Chief Technology Officer of the eBRAM Centre, spoke on the development of ODR platforms and some of the related businesses trends in the APEC region. They also introduced the Covid-19 ODR Scheme under the Anti-epidemic Fund to provide speedy and cost-effective ODR services to the general public and businesses, in particular SMEs.