Link Asset Management Limited (Link), the manager of Link Real Estate Investment Trust (Link REIT), is rewriting the rules of real estate investment in Asia. Headquartered in Hong Kong, its portfolio spans retail facilities, car parks, offices and logistics assets across China, Australia, Singapore and the United Kingdom. With a presence in nearly every district of Hong Kong, Link REIT – which marked the 20th anniversary of its listing in 2025 – serves millions of residents daily, making it an integral part of the city’s social and economic fabric. Link’s approach is rooted in three core strengths: portfolio management, capital management and asset management, enabling it to deliver long-term business sustainability and resilient earnings growth. Through Link REIT, one of Asia’s largest REITs, Link has built a reputation as a leading, independent and fully integrated real estate investor and manager. “Our ‘REIT plus’ strategy sets us apart in a competitive market,” said David Ashton, Group Managing Director – Corporate Affairs and Brand. “By merging active portfolio management with a strong emphasis on sustainability and diversification, Link aims to deliver resilient returns for its unitholders even amid market fluctuations.” Despite challenging retail conditions in Hong Kong, the company has remained steadfast in its commitment to tenants and communities. With rental reversion under pressure, focus has shifted to maintaining high occupancy rates and creating a supportive business environment for tenants. This proactive stance underscores Link’s ability to adapt and thrive under challenging circumstances, reinforcing its role as a cornerstone of Hong Kong’s corporate landscape. Innovation is another defining feature of its success. The company has embraced digital transformation to stay ahead in a rapidly evolving market. For example, its upgraded smart parking system, powered by AI and cloud technology, offers a convenient parking experience through a License Plate Recognition System deployed across 121 car parks in Hong Kong. Energy efficiency is also a priority. In 2021, Link piloted an AI-powered energy management system (EMS) at several Hong Kong retail properties, integrating real-time data with predictive algorithms to optimize energy output without compromising comfort. Following its success, the project expanded to 54 properties by 2025, achieving an average annual energy savings of 4.37%. It also operates one of Hong Kong’s most extensive private solar power generation facilities, comprising 58 solar power systems that produce approximately 4.2 million kilowatt-hours of electricity annually. Link is also tapping into the growing potential of cross-border consumption within the Greater Bay Area (GBA). Recognizing the cultural significance of shopping malls as community hubs, it has undertaken enhancement projects such as the transformation of Link Plaza Tianhe in Guangzhou. “By studying neighbourhood characteristics and consumer preferences, we create innovative business models that strengthen economic ties between Hong Kong and Chinese Mainland cities,” explained Ashton. The company’s HKGCC membership reflects a desire to contribute to the Hong Kong business community, share expertise and engage in discussions that shape the city’s future. “Through networking events, training programmes and advocacy on key government policies, we are looking to leverage the Chamber’s platform to drive innovation and growth,” he said. Looking ahead, Link is exploring new business opportunities through its private funds platform, Link Real Estate Partners (LREP). This venture builds on experience managing one of Asia’s largest listed property trusts and aims to deliver compelling investment strategies for private institutional capital. With a focus on markets such as Singapore, Japan and Australia, LREP represents a significant step in Link’s evolution as a global real estate player.
Link Asset Management Limited HKGCC Membership No. : HKL0511 Year Established : 2004 Website : www.laml.com