Past Events
How Effective Digital Marketing Turns Interest into Impact
At the 10 June committee meeting, Douglas Lau, Industry Lead, Governments and Institutions, Hong Kong, Macau and Taiwan Region, Global Business Solutions of Xiaohongshu, shared how the platform’s lifestyle‑driven community and rich data insights enable brands to convert user interest into tangible business results.
He illustrated how search behaviour, user‑generated content and nuanced emotional insights can be harnessed to sharpen audience targeting, strengthen seeding strategies and improve conversion, offering practical ideas for Hong Kong marketers looking to deepen engagement with younger, experience‑seeking consumers.
Elections were also held at the meeting, with Bella Chhoa elected as Chairman, Alan Lo and Hoi See Song re-elected as Vice Chairmen, and Freda Ng elected as Vice Chairman.
2026/06/10
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Data, AI and SaaS in Hong Kong Logistics
At the committee meeting on 9 June 2026, KLN Logistics (Hong Kong) Limited executives Cruz Zhu, General Manager of Electronics Technology & Industrial, and Patrick Liu, Lead Product Manager of Global IT, shared insights on how Hong Kong logistics companies can harness data, AI and SaaS to move beyond manual, paper-based operations and capture Greater Bay Area opportunities.
They framed AI as the destination, data as the fuel and SaaS as the vehicle, showing how clean, connected data unlocks visibility and enables smarter decision-making rather than purely cost cutting.
The session concluded with a lively Q&A, where speakers addressed common concerns among SME, including practical setup and onboarding costs for smaller operators and how data security is managed in modern cloud and integration architectures.
Elections were also held, with Wilson Kwong re-elected Chairman and Samuel Lau and Horace Lo re-elected Vice Chairmen.
2026/06/09
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