Have Meat and Eat it Too – Having it Both Ways with Alternative Protein
The market for alternative protein is going through a revolution as more and more consumers opt for plant-based meat, egg and dairy products. Today’s plant-based products are superior to their predecessors of yore in terms of taste, texture and nutritional value, and their popularity is also being driven by a growing awareness of sustainability and animal welfare.
At a Chamber webinar on 4 February, Nick Cooney, Founder and Managing Partner at Lever VC, provided an overview of the development of the plant-based protein market, which is projected to grow to US$140 billion by 2030. He also explained that a combination of factors including broad consumer interest and strong government support would propel China into becoming a sizeable market for alternative protein. He was joined by Nick Halla, SVP International at Impossible Foods, who shared the experience of his company in bringing plant-based meat products to market, and which are increasingly available to consumers in Asia including Hong Kong
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