Twelve university student teams competed in the final round of the 2023/24 HKGCC Business Case Competition, four of whom were crowned Champions today, to win overseas trips, a one-year HKGCC student membership, internship opportunities, and cash prizes.
More than 500 students from universities across Hong Kong formed around 140 teams to participate in the competition, which was launched on 16 October 2023. The final on 26 January marked the fifth time that HKGCC has held the contest.
For this round, the theme was “Breaking Boundaries: Achieving Success with Creativity.” Each of the competition’s four sponsors – Chevalier Group, Chinachem Group, Jardine Matheson and Swire Pacific – set a specific business case for the students to come up with possible solutions. Topics ranged from smart city and community engagement to health-consciousness and sustainability.
The competition judges said it was inspiring to hear so many brilliant ideas from the students that combined creativity, innovation and textbook knowledge. The interaction between the companies and students also led to a deeper mutual understanding.
Each winning team of the individual company challenges received a cash prize of HK$30,000 or an overseas trip in Asia, and the chance to have an internship at the company. The first and second runners up each received HK$20,000 and HK$10,000 respectively. Following are the results of the competition:
Chevalier Group
New Direction to Seize the Opportunity Brought by Hong Kong’s Transformation into a Smart City
Champion: ChroCare (The University of Hong Kong)
1st Runner-up: DY Consulting (The University of Hong Kong)
2nd Runner-up: LJ (The University of Hong Kong)
Chinachem Group
Elevating Community Engagement with CCG Hearts, Chinachem Group’s Brand New Membership Rewards Programme. Optimizing App Promotion for Impactful Community Service and Volunteerism.
Champion: MICG Consulting (The University of Hong Kong and The Hong Kong University of Science and Technology)
1st Runners-up: Green Frontiers (The Hong Kong University of Science and Technology) and Pawn Consulting (The University of Hong Kong)
Jardine Matheson
Transitioning KFC Menu Offering to Introduce More Balanced or Health-Conscious Options While Remaining Cost-Effective and Accessible for Its Customers
Champion: NAAR (The University of Hong Kong and The Hong Kong University of Science and Technology)
1st Runner-up: HKUSTeam (The Hong Kong University of Science and Technology)
2nd Runner-up: Garam masala (The Hong Kong University of Science and Technology)
Swire Pacific
Spreading the Word about Swire Pacific’s Sustainability Efforts
Raising Public Awareness of The Group’s Sustainability Efforts Across Its Businesses
Champion: Pawn Consulting (The University of Hong Kong)
1st Runner-up: Planet Pioneers (The Chinese University of Hong Kong)
2nd Runner-up: Conquermerate (The Chinese University of Hong Kong)