Even on a cloudy day the views from the 21st floor of K11 Atelier are nothing short of stunning. The new tower makes the most of its waterfront Tsim Sha Tsui location with panoramic aspects across the harbour. The lower floors consist of offices and are already in operation, while the higher floors will be a hotel, opening later this year.

Members got the opportunity to take a look inside the development during a Chamber visit on 13 July. Leading one of three tours for Chamber members, brand ambassador Joey Chau Hoiyee first introduced the lobby area. From the reclaimed wood on the walls to the smart-casual uniforms of the K11 staff, the first impression “aims to be a little bit different, more like a museum than an office tower.” The wood is reclaimed from boats, in a nod to the site’s maritime history.

K11 Atelier is part of the Victoria Dockside development, and is located on the site of the former New World Centre, which was a groundbreaking mix of retail, offices, hotels, culture and entertainment in Hong Kong when it launched in the 1970s. The mixed-use model will also characterise the new development, with culture very much to the fore. When completed, Victoria Dockside aims to be a new global hub for art and design. 

The theme of K11 Atelier is “Making Waves” and this motif is reflected throughout the building, including in its relaxing spaces, which are part of the aim to promote a work-life balance. And on the theme of relaxation, New World Development was also involved in the redevelopment of Salisbury Gardens, the public space next to the building that reopened in December with more green and shaded areas for workers, shoppers and tourists to enjoy.