Patrick Yeung, CEO of HKGCC
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A sense of calm prevails the minute you step into Isoya and escape the bustling Johnson Road just outside. This Wan Chai eatery provides Hong Kong diners with the rare opportunity to eat authentic Japanese food that is 100% vegetarian.
Joe Hui and Jessie Yu opened Isoya four years ago. Unlike a lot of vegetarian restaurants in Hong Kong that use fake meat to recreate traditionally meat-based dishes, at Isoya, the vegetables themselves are the star attraction, with the freshness and quality of ingredients being the key priorities.
Opening a vegetarian Japanese restaurant was quite a risk, and it remains an unusual proposition even amid a rising interest in plant-based cuisine. But, as Yu said: “Hong Kong people know how to appreciate good food.” Word-of-mouth helped them and Isoya was successful from the start.
Isoya Japanese Vegetarian Restaurant
9F, 83 Wan Chai Road, Wan Chai
Tel: 5500 8812