Chamber in Review
Creative Thinking to Hone Competitive Edge

How does a company become innovative? What does the process of creativity involve? To remain relevant and competitive, businesses have to keep their fingers on the market pulse. To help Hong Kong companies find answers to these questions, the Chamber organized a seminar on 24 May featuring two business-savvy operators and a leading academic on Creativity, Design and Service Innovation in Business.

The more than 100 participants were able to pick the brains of Duncan Chiu, Chairman of Lai Yuen; Max Lee, Director of Idea Fanatics; and Professor Cees de Bont, Dean of the School of Design at the Hong Kong Polytechnic University, who offered their insights into ways for companies to hone their competitive edge. 

The speakers discussed Hong Kong’s advantages as a location for start-ups, including strong corporate governance, data protection, free flow of information, as well as its cosmopolitan culture. Hong Kong is also well positioned to reap the benefits of the Greater Bay Area and Belt and Road initiatives. 

But to make the most of these opportunities, companies need to make innovation and creativity an integral part of how they operate. Practical measures include creating new ways for people to interact meaningfully through design, and finding innovative methods to improve customer experience.

William Lai, Vice Chairman of the Chamber’s Industry & Technology Committee, introduced the speakers. “Innovation and creativity have become the new qualities that companies are doing their best to harness in order to rise above the competition and win market share,” he said. 

During the seminar, participants also learnt about the Innovation and Creativity category of the 2018 Hong Kong Awards for Industries, which is organized by HKGCC. Thinex Shek, the Chamber’s Director of Certification Services, gave a detailed explanation of the selection criteria for the Award, and provided tips for success by highlighting the characteristics of some of the past winners.

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