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In the ever-evolving digital realm, a new frontier has emerged – Green SEO. This revolutionary approach harmonizes online visibility with environmental responsibility, addressing the staggering carbon footprint of traditional SEO practices. Prepare to be enlightened as we unveil practical, eco-friendly alternatives that will future proof your digital marketing efforts while actively contributing to a greener tomorrow.

Join us on this transformative journey as we look into integrating sustainability into SEO strategies, captivating audiences while safeguarding our planet's well-being. Throughout this workshop, we will delve into the concept of Green SEO to reduce the carbon footprint, examine the environmental implications of traditional SEO practices, and highlight the urgent need for greener alternatives.

Don't miss this opportunity to stay ahead of the curve and position your online presence to resonate with conscious consumers, setting your brand apart in an increasingly eco-aware world.

Contents:
a) Introduction to Green SEO:
• Introduce the concept of Green SEO and its role in reducing the carbon footprint of online activities
• Discuss the environmental impact of traditional SEO practices

b) Optimizing Website Performance for Sustainability:
• Explore effective ways to optimize website performance for speed and energy efficiency
• Discuss the impact of hosting choices on the environmental footprint of a website

c) Green Metrics:
• Understand different types of Green Metrics such as Green Score, Eco-linked Score, Green Backlinks & green keywords
• Discuss the strategies to improve each of the metrics
• Suggest tips on creating eco-friendly and valuable content

d) Tools and Technologies:
• Introduce tools and technologies that support Green SEO efforts
• Discuss the role of AI and machine learning in optimizing digital marketing practices for sustainability

Learning Outcomes:
By the end of the session, you will:
• Understand the concept and importance of Green SEO
• Learn techniques to optimize website performance for sustainability
• Identify and utilize key green metrics for measuring environmental impact
• Discover tools and technologies supporting Green SEO efforts

Target Audience:
• SEO Professionals and Marketers, Sustainability Managers and Environmental Professionals, Business Owners and Entrepreneurs, Digital Marketers, Content Creators and Bloggers, Academics and Researchers, Nonprofit Organizations and Advocacy Groups, Government Agencies, Policy Makers
• Anyone who wishes to know more about green SEO to reduce emissions

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Vishwas Thakkar, Founder & Head of Digital Strategy, Concinnity Limited

Vishwas has dedicated the past three years to conducting research on carbon calculations for digital assets, focusing on scope 2 and scope 3 emissions. As an innovator, he holds a patent for developing a method to calculate carbon emissions tailored for specific web 2 assets. Presently, Vishwas is collaborating closely with the City University of Hong Kong's School of Energy and Environment to expand this scope to encompass web 3 assets.

Vishwas gives advice to companies from various industries like crypto, fashion, e-commerce, food & beverage to name a few, regarding development and implementation of online marketing strategies to achieve predefined objectives.

Vishwas is a post-graduate in Business Management and a bachelor in Engineering majoring in Information Technology. He is also a visiting lecturer at The University of Hong Kong (SPACE) on topics around Blockchain and Digital Marketing. He previously worked as a software professional for investment banks and financial institutions, including ABN AMRO, Merrill Lynch, Thomson Reuters, Morgan Stanley and RBS.

Language

English

Date and Time

2024/05/07 10:00 to 12:00

Venue

Chamber Theatre, 22/F United Centre

Media

Closed to media

Enquiries

Charis Cheung
Tel: 28231239
Email: [email protected]

Fee

Members @ HK$600 / Non-Members @ HK$800
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card

Notes

- Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.