 | Daryl Choy, Author, Experience Wave Since 1995, Daryl has accomplished various significant Marketing projects including transformation of a delivery truck into the first mobile event vehicle in China (1999), transforming a drinking water brand to become a market leader in Hong Kong (2005), supporting one of the world’s largest garment manufacturers to win its first Gold Medal in the Hong Kong Management Association’s (HKMA’s) Award for Excellence in Training and Development (2014), setting up China’s first crowdfunding project via WeChat for an iBeacon-based booth at the Lunar New Year Fair (2016), publishing the first book on experience design in China (2018), promoting green finance with experiential marketing (2019), designing the first citywide OMO campaign within the financial industry (2019), supporting an Asia’s leading professional services firm as the first in the industry to win the Excellence Award in HKMA Quality Award (2021), and creating the first NFT art for a local professional services provider (2022). Daryl is an experience designer who advocates “customer first, employee always, brand forever”. He is also the author of “Experience Wave”, a founding circle member of the World Experience Organization (WXO), a Brand Building and Marketing Committee Member of the China Association of National Advertisers, an Expert Committee Member of the Shenzhen User Experience Association, a member of the HKMA Quality Award Board of Examiners, an Executive Committee Member of the HKMA Digital Marketing Community, and a member of Hong Kong Designers Association. |