What's On

In our current, fast-paced digital age where businesses are all competing for attention and dealing with a cynical audience, it's not enough just to offer up the facts about you or your company to potential customers, prospective employers or investors, or even to your own colleagues. You need to be able to show them: What makes you or your business so special? And to do that, you need to have a good story.

Stories are an effective way to transmit important information and values from one individual to the next. Stories that are personal and emotionally compelling engage more of the brain, are better remembered and more likely to provoke a positive response, than simply stating a set of facts.

This workshop is designed to introduce you to the power of storytelling, its strategic value, and the ways to become an influencer right way.

1. Understand the science: Why do character-driven stories with emotional content result in a clearer understanding and better recall of key points?
2. Learn key storytelling techniques.
3. Highlight ways to structure content for clarity and impact.
4. Apply the craft immediately.

• Adopt a structure that's been historically proven as one of the best ways in getting people to remember your message
• Use appropriate and relevant analogies, metaphors, examples and quotes
• Speak in pictures to leave lasting impressions for people to act on
• Speak with passion – in tone, words choice, word emphasis, rhythm, pace and timing
• Create a conversational atmosphere which is naturally driven by the listener, not the speaker

Target Audience:
Anyone who needs to interact with people at their workplace.

Coronavirus Containment Measure:
- To prevent the spread of Covid-19, we kindly ask that all event participants wear a mask when attending the event.
- Attendees, who feel unwell are advised against in-person attendance at the Chamber. If attendees are required to undergo compulsory testing, please bring along a negative PCR or RAT test result when attending physically.
- Food and beverages will not be provided during the event.
- All visitors are required to undergo body temperature checks and sanitize hands at the entrance.

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.


Patrick Eng, Executive Consultant, Connect Communication

Patrick has worked in training and brand communications in Hong Kong for over 25 years. Prior to this he was based in London and Shanghai. After a successful career in executive recruitment, he took his coaching and mentoring skills into communications, developing web, digital and executive communications campaigns for Asia Pacific and European clients. He sees the development of the world’s ‘new normal’ as an opportunity for people to own the way they want to speak, influence, change and connect through their business conversations.

From Fortune 300 companies to individuals seeking an edge, Patrick trains presentation and persuasion skills so that each person articulates their corporate and personal objectives with clarity, impact and relevance.

Language English
Date and Time 2023/02/09 09:30 to 12:00
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Cathy Chan
Tel: 2823 1282
Fee Members @ HK$750 / Non-Members @ HK$950
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.
- Participants agree to indemnify the Chamber and the hosting party all liabilities for property damage, physical injury or death in relation to this event. Participants are advised to take their own insurance against all risks.

Over the years, we have helped businesses overcome adversity and thrive locally, in Mainland China and internationally.

If you want to take advantage of our network,insights and services, contact us today.