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By 2018, the digital advertising spending in Hong Kong had already surpassed offline spending. Paid online marketing is also one of a few that is growing exponentially in the post Covid-19 era.

Google and Facebook are two of the biggest and most powerful online advertising platforms in the world. It is now important, more than ever, for businesses to learn how to tap into these two leading platforms as we know today, and explore the ways to drive traffic and revenue using their channels.

Moreover, AI tools have made it so much easier to create images, videos and content. Thus, advertisers can get the best out of paid channels without spending thousands of dollars.

In this session, we will be covering:
• Introduction of online advertisements
• Exploring powerful advertising platforms - Google and Facebook
• Advertising types that convert best
• How to use AI tools for advertisements to get the best results

Target Audience:
Entrepreneurs, C-level executives, marketing managers or any position in a marketing team, students or anyone who wants to learn about generating leads and growing the business via paid marketing

Session 1: "Digital Strategy for Lead Generation" on 2 February
(Event Code: W230202TD, please register in here)

Session 3: "Ranking on Search Engines for Organic Traffic" on 16 February
(Event Code: W230216TD, please register in here)

Session 4: "Selling with EDM marketing" on 22 February
(Event Code: W230222TD, please register in here)

Session 5: "Data & Analytics" on 28 February
(Event Code: W230228TD, please register in here)

*Participants who attended all five workshops will be awarded a certificate co-issued by HKGCC & Concinnity.

Coronavirus Containment Measure:
- To prevent the spread of Covid-19, we kindly ask that all event participants wear a mask when attending the event.
- Attendees, who feel unwell are advised against in-person attendance at the Chamber. If attendees are required to undergo compulsory testing, please kindly bring along a negative PCR or RAT test result when attending physically.
- To prevent the spread of Covid-19, food and beverages will not be provided during the event.
- All visitors are required to undergo body temperature checks at the entrance.

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Vishwas Thakkar, Founder & Head of Digital Strategy, Concinnity Limited

With a background in IT, Vishwas has a good understanding of web 3 technologies, with layer 1 chains such as Ethereum, Solana, Harmony and AVAX & layer 2 solutions such as Polygon. He is experienced in consulting on DeFi, GameFi and NFT projects for successful TGEs (token generation events) and for getting traction beyond.

He gives advice to companies from various industries like crypto, fashion, e-commerce, food & beverage to name a few, regarding development and implementation of online marketing strategies to achieve predefined objectives.

He is a post-graduate in Business Management and a bachelor in Engineering majoring in Information Technology. He is also a visiting lecturer at The University of Hong Kong (SPACE) on topics around Blockchain and Digital Marketing. He previously worked as a software professional for investment banks and financial institutions, including ABN AMRO, Merrill Lynch, Thomson Reuters, Morgan Stanley and RBS.

Language English
Date and Time 2023/02/08 14:00 to 17:00
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Charis Cheung
Tel: 2823 1239
Email: charis@chamber.org.hk
Fee Members @ HK$850 / Non-Members @ HK$1,050
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.

Over the years, we have helped businesses overcome adversity and thrive locally, in Mainland China and internationally.

If you want to take advantage of our network,insights and services, contact us today.

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