In a fast-moving marketplace, brands are responding more quickly than ever to meet changing market dynamics, customer expectations and challenging external factors. Increasingly, companies are opting to bring their branding and communications work in-house, leveraging on advances in technology. This seminar aims to support this growing trend. We set out the fundamental aspects of brand building, including brand strategy and associated underlying principles. The objective is to empower participants to enhance market presence for their brands, differentiating them from competitors. The seminar will provide participants with valuable insights and tools to navigate today's dynamic business landscape.
Seminar Outline:
- Introduction to basic concepts of branding, brand strategy, and brand communication
- Key elements of brand strategy, principles, and examples
- Real project case studies based on speaker's working experience to strengthen relevancy
Learning Outcomes:
- Enhanced Understanding: Participants will gain an understanding of the fundamental aspects of brand building, including brand strategy and its underlying principles. They will develop a deeper knowledge of how to effectively position their brands in the market.
- Improved Market Presence: Armed with insights and tools, participants will be equipped to enhance their market presence. They will learn strategies to differentiate their brands from competitors, enabling them to stand out and attract target audiences.
- Innovation and Transformation: For local brands seeking innovation and transformation, this workshop will provide guidance on how to revitalize their image and stay relevant in a competitive marketplace. Participants will learn techniques to adapt to changing customer expectations and market dynamics.
- Successful Market Entry: New brands aiming to establish their presence in the market will benefit from the workshop's guidance on brand building. They will gain insights into effective strategies for brand positioning, establishing a strong foundation for successful market entry.
Who Should Attend:
- Global brands targeting local markets
- Local brands seeking to innovate and transform their image
- New brands aiming to establish their presence in the market |