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Data has become the lifeblood of many successful modern businesses. Effective use of data analytics can transform a universe of information into actionable insights.

Data analytics helps organizations to see and understand patterns and correlations, trends, risks and opportunities and, in turn, make better decisions. Brands can leverage data to generate customer insights, and to develop products and experiences that are truly tailored to their customers' needs.

We will use two recent market studies conducted in Hong Kong to showcase where data is being used, and can be used in future, to achieve better business outcomes.

While some companies have a strong grasp of data analytics and have started investing in it, others still depend on manual processes and outdated spreadsheet technologies. In addition, many Hong Kong companies are missing out because they focus on past performance rather than predicting future trends.

At this webinar, experts from KPMG will share their insights on how data analytics is driving business performance in Hong Kong. The panel will also discuss the strategies and actions that businesses can take to use data analytics to understand what is most important to customers.

To minimize the risk of spreading the coronavirus, this informative session will be conducted in the format of a webinar. Upon successful registration, registrants will receive a confirmation email with a specific link to access the webinar on the event date.

Speaker(s) Isabel Zisselsberger
Isabel is a Partner with KPMG's consulting practice in Hong Kong. She has been with KPMG for 20 years and has experience delivering banking and technology consulting services in Europe and Asia. She is also the Head of Customer, Operations and Finance Consulting in Hong Kong.

Tracy Shum
Tracy is a Management Consulting Director at KPMG Hong Kong. She has been with KPMG for 12 years, focusing on delivering finance and operations consulting to clients in Hong Kong, Asia and Europe, and helping them to transform and navigate complex change initiatives.

Jessica Hong
Jessica is an Associate Director in KPMG's Consulting practice in Hong Kong. She has over 12 years of experience and is focused on delivering customer transformations for insurance and banking clients in Hong Kong and Asia.

Sean Ren
Sean is an Associate Director in KPMG's Consulting practice in Hong Kong. He has over 12 years of experience advising leading financial institutions in North America and Asia on their key strategic and transformation initiatives in digital, customer, and operations.

Victor Lang
Victor is the Co-Founder and COO in gini enterprise. He was named by Business Week Magazine as one of Asia's Top 25 Entrepreneurs under 25 in 2007.
Language English
Date and Time 2020/04/03 11:00 to 12:15
Venue N/A
Media Closed to media
Enquiries Wendy Chan
Tel: 28231207
Fee Members @ HK$100 / Non-Members @ HK$200
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Details about how to join the webinar will be sent by e-mail. Zoom is available on both desktop and mobile devices.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- The registration fee is non-refundable for this evnet.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.